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evolution, the next generation reservation service provider borne from Great Hotels Organisation has launched a booking application allowing hotels to offer a direct booking functionality through facebook – one of the world’s fastest growing social media platforms.
Powered by evolution Booking Engine, the application allows hoteliers to add one-click access to their booking engine via their facebook fan page where customers are able to check rates and book at discounted prices. Hotels can assign special rates and offers only available through the facebook booking channel, giving fans fast track access to deals and promotions.
Peter Gould, CEO at evolution says “This application creates a convergence of hotel loyalty and social media for the independent hotel industry. Developing a loyalty programme can be difficult for independent hotels so this is an effective way for them to build their own loyal followers by offering exclusive rates, offers and last minute deals. With the world of social media developing as quickly as it is, hotels need to keep up with the technology changes and extend their reach beyond their own website.”
Bjorn Eriksson, General Manager at Hotel Ranga in Iceland is using the application, “evolution helps lead the way into new markets and to reach a new clientele with their new facebook booking engine. The new application is an innovative way into the huge communication network that has become a daily household site for millions of people. It will be a great success and bring us lots of future business. A great new tool in a new age of hospitality.“
Dunja Kirchner, general director at Abbaye de Talloires in France is also using the tool, “Our hotel has just started using the facebook booking application and I am very proud of the booking box as it’s a great tool positioned in the right place to provide more direct bookings. I have seen the first results already and I am very confident about it.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
