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Unparalleled business opportunities at 20th IT&CMA and 15th CTW Asia Pacific already attracts strong registration for the 2013 event.
BANGKOK – The landmark 20th anniversary of IT&CMA and 15th anniversary of CTW Asia-Pacific, held from 2 to 4 October 2012, was underlined by an air of celebration as delegates descended upon Bangkok Convention Centre at CentralWorld Bangkok, for business, education and networking opportunities.
Held across 5,800 sqm of exhibition space, it featured some 16,500 business appointments between 325 Exhibiting Companies and 497 MICE Buyers and Corporate Travel Managers.
This year, a whopping 63% of all buyers were new participants at the event. Said Mr. Darren Ng, Managing Director of TTG Asia Media, “Procuring new, quality buyers is something we strive to do every year, with a good degree of success. We consistently achieve about 50% new participants annually. This year however, our focused buyer engagement efforts have yielded 63% new buyers at the show.”
This has positively impacted business generation at the event with more than 85% of exhibitors expecting orders up to USD 750,000 in value, six to 12 months after the event. Said exhibitor, Ms. Tammy Piatti of OPTIMUM Thailand, “The event went very well; It is definitely worthwhile being an exhibitor here.” Ms. Piatti was one of 850 attending exhibitors that hailed from 36 countries.
Attending buyers and corporate travel managers also expressed their satisfaction with the show, with 90% of them rating IT&CMA and CTW Asia-Pacific 2012 a top quality exhibition. Recurring buyer Mrs. Agnieszka Kaminska, Project Manager of Impuls Travel, Poland, “I am very satisfied with the numerous new contacts I made at the event as well as new ideas and knowledge on destinations gained.”
Ms. Leena Andrews, APAC Travel Manager at Juniper, India said the event was “a truly great experience with loads of networking, allowing me to connect with industry peers and discover insights of representing countries.”
Exhibitors that have taken advantage of the early bird registration and already signed up include NTOs such as Malaysia Convention & Exhibition Bureau (MyCEB), Macau Government Tourist Office (MGTO), Korea Tourism Organisation (KTO), Seoul Tourism Organization (STO), Department of Tourism – Philippines, Egyptian Tourism Office, Taiwan Tourism Bureau, Singapore Association of Convention and Exhibition Organisers and Suppliers (SACEOS), Ministry of Tourism and Creative Economy – Republic of Indonesia and Hong Kong Tourism Board.
Corporate exhibitors include Dusit International, Marco Polo Hotels and Phothalai Convention & Event Centre amongst others. Looking to attract the new luxury buyer contingent at the show, Phothalai CEO, Mr. Lars Londal said, “We are looking forward to meeting quality luxury buyers at the event who will definitely appreciate our product offering. Phothalai Convention & Event Center is a 6-star MICE focused venue that will give meetings and incentive buyers sprawling meeting spaces, incomparable breakout areas, modern amenities, a golf course and world class spa, all this in the heart of Bangkok”
Corporate Travel World (CTW) Asia-Pacific has also attracted interest from exhibitors around the world. Among the early registrations is first time exhibitor, ADAC Ambulance Service, the medical assistance wing of ADAC Group, one of the leading European enterprises for world-wide medical transportation. Mr. Robert Glück – Director of Marketing and Sales of Medical Care at ADAC said, “It will be our first exhibition at this specialised market segment of Incentive and Corporate Travel and we look forward to meeting the right contacts and decision makers in this market.”
More than 90% of attending delegates have pledged to return to the show in 2013, effectively consolidating the event’s position as an effective business and networking platform.
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
