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Snowfall expands in Australia with launch of Junction to challenge legacy tech solutions

Traveltrust and Gray Dawes Group’s MP Travel sign up to Snowfall’s Junction, to offer next-gen travel sourcing and booking tech to corporate clients in Australia.

Global travel tech innovator, Snowfall has expanded into the Australia market and is poised to challenge legacy providers with its ground-breaking multimodal travel sourcing and booking platform, Junction. Snowfall has already signed agreements with global TMC Traveltrust, which launched operations in Australia earlier this year, as well as Gray Dawes Group’s recent Australian agency acquisition, MP Travel, to provide Junction One as a consumer-grade multi-modal booking solution to their corporate clients.

Snowfall’s Junction One next-gen digital booking and trip management tool offers a gateway for TMCs and corporates to provide business travellers and travel bookers with access to the unrivalled cross-vertical content, first-to-last mile traveller experience, and the innovative traveller assistance and disruption management functionality of Snowfall’s Junction travel tech ecosystem.

Stefan Cars, Chief Executive and founder of Snowfall, said: “We see Australia as a strategic growth market with significant potential, particularly with the country’s business travel market reportedly rebounding to 90% of 2019 levels last year. Australia’s B2B travel community is currently woefully underserved by a monopolistic technology landscape that is suppressing agencies’ post-pandemic recovery, restricting their ability to differentiate themselves, drive value for their corporate clients and capitalise on revenue opportunities. The market has shifted post-Covid and our Junction platform is uniquely positioned to support these stakeholders, providing a scalable source of competitive advantage and enhanced revenue for agencies, while giving corporates and travellers greater choice, control and confidence.

“Australia’s unique business travel patterns and homogenous tech landscape create an ideal opportunity for Snowfall’s Junction platform, and we’re seeing demand from TMCs looking to differentiate themselves from the pack, underscored by technological innovation as they strengthen their offering to meet the needs of the next-generation workforce. We are thrilled that our first TMC partners in this market are two outstanding global agencies, Traveltrust and Gray Dawes, who share our vision and commitment to disrupting this market for the benefit of business travellers by giving them access to a simple, seamless, consumer-grade experience, throughout every stage of their journey,” said Cars.

Traveltrust’s reputation for quality and value has seen it grow into a truly global travel management specialist, servicing international clients across a wide range of industries via an office network spanning four continents. Now in its 40th year, Traveltrust’s latest expansion plans take them into Australia, where they see significant opportunity for a new entrant with the right expertise and technological capabilities to disrupt the country’s current managed travel landscape and deliver better experiences for corporates and travellers alike.

Noah Meyerson, Global Managing Director, Traveltrust says: “In 2023 Traveltrust is celebrating its 40th year and one of the highlights as we mark this significant milestone is our expansion into the Australian market, and we are relentless in our pursuit of the superior content and consumer-grade booking experience our global customers demand and that complements our signature premium service. With offices in the UK, USA, and now Australia, with Canada opening later this year, in Snowfall and their next-gen technology platform, Junction, we have found the ideal partner as we continue our global growth trajectory”.

Gray Dawes acquired the Australian independent travel management company MP Travel in January 2023 as part of their global growth strategy. Driven by the increasing demand for global solutions, even from smaller corporate clients, the family-owned Gray Dawes is taking their tried and tested offering of high-touch service coupled with technical innovation into the global arena, first in Australia and with plans for further expansion in the US – a strategy strengthened by their partnership with Snowfall and deployment of their scalable Junction technology.

Warren Dix, Chief Commercial Officer, Gray Dawes Group: “We’re excited to be further deepening our relationship with Snowfall – we have ambitious plans and need similarly ambitious partners to support our local & global aspirations. Delivering the right content to our customers is essential – and finding a technology partner that embraces the connections to our own content, via a next-gen user interface that meets the needs of current and future travellers in our respective markets, provides a unique value proposition in the region, reducing leakage and enabling high adoption for our customers.”

Tatiana Rokou

Tatiana is the news co-ordinator for TravelDailyNews Media Network (, and Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.