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Both partnerships will include a variety of digital marketing initiatives, promotional content and campaigns to increase awareness of the destination’s unique offerings and hidden gems and position Vietnam as a top destination for international travelers.
Klook, Asia’s travel and experiences platform announces two milestone partnerships with two of Vietnam’s biggest attraction players, Sun World and VinWonders to drive demand to Vietnam.
Both partnerships will include a variety of digital marketing initiatives, promotional content and campaigns to increase awareness of the destination’s unique offerings and hidden gems and position Vietnam as a top destination for international travelers.
Based on Klook’s internal data, Vietnam recorded an exponential growth in demand in 2022, surpassing pre-covid levels for markets such as Singapore (+50%) and India (+260%). With Vietnam expecting to welcome 8M international travelers in 2023, these strategic partnerships will play a key role in driving international travelers to Vietnam and enable Sun World and VinWonders to capitalize on this rising demand.
Sun World
- Sun World and Klook announce a strategic partnership throughout the year of 2023
- The partnership aims to accelerate the recovery of inbound travel to Vietnam by encouraging free and independent (FIT) travelers in key inbound markets, namely South Korea, Singapore, Thailand, Malaysia, Taiwan, and India to discover the beauty of Vietnam and booking the best local experiences
- The partnership entails launching digital marketing campaigns and developing promotional content on Vietnam and Sun World attractions
- Klook is the first OTA to partner with Sun World on a regional integrated marketing campaign of this scale
VinWonders
- VinWonders and Klook announce a partnership from March 2023 to May 2023.
- This collaboration aims to accelerate the recovery of travel to Vietnam by driving awareness of, and consideration for both Vietnam and VinWonders attractions among free and independent travelers (FIT) in South Korea and India
- The partnership encompasses developing and curating inspirational content and launching digital campaigns
- Klook is the first OTA to partner with VinWonders on such inbound marketing initiatives
Michelle Ho, General Manager of Philippines, Thailand & Vietnam comments, “We are excited to be the first OTA to partner with leading attraction groups, Sun World and Vinwonders on large scale regional integrated marketing campaigns. These partnerships mark a new beginning of our commitment to Vietnam and will help drive tourist arrivals and showcase the beauty of the country as borders continue to reopen and travel restrictions loosen.
Despite the current macroeconomic conditions, travel is still top of mind for consumers and Vietnam continues to be a firm fan favourite. Our partnerships with both Sun World and VinWonders come at a perfect time and we are confident that we will see strong growth in the market for 2023 as travel comes back stronger than ever before.”
Nguyen Thi Huong Giang, Deputy General Manager of Sun World said, “While 2022 was considered the year of recovery with positive signs of the domestic tourism market, 2023 is the pivotal year for international tourists to start returning to Vietnam strongly. With the potential and strategy of Sun World and Klook, as well as our strategic partnership, we believe that the two brands’ core values and advantages, combined with the experience of cooperation, understanding and trust will help us to successfully complete the set goals”.
Ngo Thi Huong, CEO VinWonders, said, “In 2022, VinWonders will continue to introduce world-class entertainment products and festival themes tailored to each destination, anticipating a strong rebound in the tourism market. Revenue and visitor arrivals have mostly recovered, with the months of June and July breaking all previous records for visitor arrivals.
In 2023, VinWonders will continue its strategy of creating world-class products and international festivals, contributing to the attraction of destinations that attract international tourists, and simultaneously, confirming the number one entertainment brand in Vietnam. To accomplish this, we will launch large- scale communication campaigns and collaborate closely with strategic partners such as Klook to coordinate communication and stimulate demand in Vietnam, particularly in international markets.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
