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For the first time, arrivals from India exceeded 400,000, marking a significant achievement for Tourism Australia.
Statistics from the recent ABS (Australian Bureau of Statistics) reveal that arrivals from India for the year ended January 2024 stood at 402,200 which is 101% of 2019 levels. This is the first time that Tourism Australia has crossed the 400,000 arrivals milestone from India. India has also significantly improved its ranking to be the 5th largest inbound market for Tourism Australia in 2024, from number 7 in 2019. In the month of January 2024 alone, Australia witnessed 26,200 visitors from India, which is 106% of pre-pandemic levels in 2019. India has also significantly improved its ranking to be the 5th largest inbound market for Tourism Australia in 2024, from number 7 in 2019.
Australia’s allure as a favored destination for Indian tourists has never been greater, buoyed by targeted marketing initiatives, the speed and ease of an entirely digitized visa application process, and the growing air travel options between the two nations. Moreover, the sustained rise in visitor numbers year after year since 2019 underscores the success of Tourism Australia’s joint endeavors with its airlines, key distribution partners, and over 5,000 Aussie Specialist Agents in India to drive consideration and conversions.
Nishant Kashikar, Country Manager – India & Gulf for Tourism Australia shares, “This resurgence of Indian tourists to Australia is a testament to the resilience and rebound of international travel, particularly from one of our most valued markets. This is a clear indicator of the strong desire for travel and exploration among the Indian travelers, who are drawn to Australia’s unique landscapes, wildlife, and the multicultural vibrancy of our cities.”
This development underscores the importance of India as a key market for Australia’s tourism strategy moving forward.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
