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Vietnam’s tourism made an impressive recovery in 2023, marked by open visa policies, global recognition, and record-breaking visitor numbers. Explore the key highlights of this remarkable year.
The year 2023 has proven to be a turning point for Vietnam‘s tourism industry, marking a remarkable recovery and significant achievements. This article reviews the key events and milestones in Vietnam’s tourism sector over the past 12 months, highlighting the efforts made to restore and develop sustainable tourism in the country.
January, 2023
- Initiatives to Attract Chinese Tourists: A conference in Quang Ninh discussed strategies to attract Chinese tourists to Vietnam and enhance the quality of services catering to their needs.
- Tet Holiday Boom: Domestic tourism saw an explosive growth during the Tet holiday, with a record-breaking 13 million visitor trips.
February, 2023
- ASEAN Tourism Forum Participation: Vietnam actively participated in the ASEAN Tourism Forum (ATF) 2023 and TRAVEX 2023 in Indonesia, fostering tourism cooperation among ASEAN member nations.
- Digital Transformation Guide: The Tourism Information Technology Center launched a new version of the Digital Transformation Guide, emphasizing awareness and unified action in the tourism industry.
March, 2023
- National Conference on Tourism: The Prime Minister chaired the 2023 National Conference on Tourism, evaluating the progress of Vietnam’s fully reopened tourism and proposing innovative solutions for accelerated development.
- ITB Berlin 2023: Vietnam made a strong presence at the International Tourism Exchange ITB Berlin 2023, reaffirming its commitment to global tourism recovery.
- Visit Vietnam Year 2023: The opening ceremony of “Binh Thuan – Green Tourism Comes Together” marked a pivotal moment in the nationwide recovery of Vietnamese tourism.
April, 2023
- Cultural Festival and VITM Hanoi: Vietnam celebrated its culture and culinary heritage at the Vietnam Culture – Culinary Festival 2023 in Quang Tri. Meanwhile, VITM Hanoi 2023 focused on “Cultural Tourism” to showcase Vietnam’s rich cultural heritage.
- Netflix’s “A Tourist’s Guide to Love”: The premier of this show showcased the beauty of Vietnam, earning global recognition and acclaim.
May, 2023
- Government Resolution: The government issued Resolution No. 82/NQ-CP, outlining key tasks and solutions to accelerate tourism recovery and sustainable development.
- Holiday Surge: During the Hung King Festival, Reunification Day, and International Labour Day, Vietnam served 7.3 million visitors, including 300,000 international arrivals, marking a 40% increase compared to 2022.
June, 2023
- UNWTO Cooperation: Vietnam’s business delegation attended the 35th Joint Meeting of the UNWTO Commission for East Asia and the Pacific and the UNWTO Commission for South Asia, fostering cooperation and sharing solutions for tourism development and recovery.
- MICHELIN Recognition: 103 restaurants in Hanoi and Ho Chi Minh City received prestigious MICHELIN awards.
July, 2023
- Celebrating Tourism Milestone: Vietnam commemorated the 63rd anniversary of its Tourism Industry establishment.
- Official Launch of VNAT: The Vietnam National Authority of Tourism (VNAT) officially commenced operations, further bolstering the country’s tourism efforts.
- ASEAN Meetings: Vietnam actively participated in the 58th Meeting of ASEAN NTOs in Malaysia and the 43rd Meeting of ASEAN+3 NTOs, seeking solutions to promote tourism within ASEAN and with China, Japan, and South Korea.
August, 2023
- E-Visas and Visa Exemptions: Vietnam introduced e-visas for citizens of several countries, extending the temporary stay duration to 45 days for citizens of 13 nations.
- Culinary Map and Bilateral Agreement: Vietnam launched the Vietnamese Culinary Map and signed a bilateral visa exemption agreement with Kazakhstan.
- Asia’s Leading Awards: Vietnam Tourism received 54 prestigious titles at the World Travel Awards Asia & Oceania Gala Ceremony 2023.
September, 2023
- World Tourism Day: Vietnam actively participated in World Tourism Day 2023, focusing on “Tourism and Green Investments.”
- ITE HCMC 2023: The 17th International Travel Expo in Ho Chi Minh City centered around “Connectivity, Growth, Sustainability” and emphasized digital transformation in tourism.
- Culinary Map Record: The online Vietnamese Culinary Map received a Vietnam Record and the Book of Records from the Vietnam Record Association.
October, 2023
- Tourism Cooperation with Saudi Arabia: Vietnam signed an “Action Programme in the Field of Tourism” with the Ministry of Tourism of Saudi Arabia.
- UNWTO General Assembly: VNAT attended the 25th session of UNWTO General Assembly in Uzbekistan.
- Rural Tourism Promotion: A dedicated website for promoting rural tourism was introduced to encourage rural development.
November, 2023
- Prime Minister’s Conference: The Prime Minister chaired a conference to emphasize the importance of tourism development in the overall socio-economic context.
- International Promotion: Vietnam promoted tourism in France and European markets and hosted the 17th UNWTO Asia/Pacific Executive Training Programme on Tourism Policy and Strategy.
December, 2023
- Tourism System Planning: Deputy Prime Minister Tran Hong Ha led a meeting to appraise the Tourism System Planning for 2021 – 2030.
- Visit Vietnam Year Closing: The Visit Vietnam Year – Binh Thuan 2023 concluded, passing the flag of hosting the Visit Vietnam Year 2024 to Dien Bien Province.
- Impressive Year-End Statistics: Vietnam tourism closed 2023 with 12.6 million international visitor arrivals, exceeding expectations and contributing significantly to the country’s economic growth.
Vietnam’s tourism industry has not only rebounded strongly in 2023 but has also achieved remarkable success and recognition on the global stage. The country’s commitment to sustainable development and innovation in the sector is evident in its diverse initiatives and achievements throughout the year. As Vietnam continues to strengthen its position as a leading tourism destination, it remains poised for further growth and success in the years to come.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
