Tourism identified as one of Australia’s five 'super-growth' industries

Australia's industry already has a long-term strategy which has momentum and which is working. Tourism 2020 provides a blueprint for growing visitor numbers and visitor spending, by targeting those international markets that will drive future growth.

SYDNEY – Tourism Australia has welcomed a new Deloitte report highlights the key role tourism can play in Australia’s future economic growth.

The report (“Building the Lucky Country series, Positioning for prosperity? Catching the next wave”) has identified tourism as one of five ‘super-growth’ industry sectors which will help drive Australia’s prosperity over the next two decades.

Tourism Australia Managing Director Andrew McEvoy said it was good to see the Australian tourism industry being recognised as an important driver of opportunity and economic growth, both now and into the future.

“As this report acknowledges, our industry already has a long-term strategy which has momentum and which is working. Tourism 2020 provides a blueprint for growing visitor numbers and visitor spending, by targeting those international markets that will drive future growth. Asia is critical to these plans, and I’m pleased to say we already have long-term strategic plans already in place for two of the region’s most important inbound markets, China and India.

“We agree that the success and long-term sustainability of Australian tourism requires more than just effective marketing campaigns. We also require physical investment in tourism infrastructure, particularly hotel stock, as well as improved air links and increases in aviation capacity. These are certainly challenges which are high up on our list of priorities and areas upon which we are heavily focused,” he said.

Tourism is Australia’s largest service export, generating A$96 billion in spending from both international and domestic tourists, and contributing A$41 billion (2.8%) in GDP. More than half a million people are directly employed within Australian tourism and a similar number indirectly.

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