After revamping the image of the Korea Tourism Organisation last July, tourism authorities launched early this month a comprehensive travel guide on app in a bid to target Free Independent Travellers.
SEOUL – The Korea Tourism Organization (KTO) recently launched a mobile tourism brochure called “Korea Travel Guide” in an effort to make it easier for international travellers to appreciate Korea’s tourist attractions. The app was developed based on the results of a recent study which showed that travelers prefer reading e-books than printed materials. In addition, the KTO also focused on reflecting today’s mobile travel trends as more and more FITs (Free Independent Travellers) use a mobile device to consume content and find travel information online.
This application provides useful travel information and is also loaded with some interesting features such as a location-based search tool, audio support, archiving, updated currency rates, and weather forecasts. The app’s visual design and user experience is also more intuitive for users, allowing them to swipe through the pages just like flipping through a book. Users can also bookmark pages, jot down notes, or take photos. Sharing on social media channels or testing your language skills while you’re on the go is also quick and easy through this app.
The “Korea Travel Guide” is a free app and can be downloaded on Googleplay and AppStore. Operator data charges may apply when customers will use 3G or 4G networks.
The new app follows the recent revamp of KTO tourism campaign. In July, Korea tourism officially unveiled its new new logo and slogan “Imagine your Korea”.
The new brand identity “Imagine your Korea” was designed to better promote and communicate Korea’s tourist attractions to international visitors. The new slogan encapsulates Korea’s diverse natural, historical and cultural aspects and the new logo uses traditional Korean design aspects, as the vibrant colours on the letter “K” were inspired from seakdong, the colorful stripes seen on hanbok (traditional Korean clothes).
Luc Citrinot a French national is a freelance journalist and consultant in tourism and air transport with over 20 years experience. Based in Paris and Bangkok, he works for various travel and air transport trade publications in Europe and Asia.
