The PGA Merchandise Show-Asia is organized by Reed Guanghe Exhibitions and co-organized by the PGA World Alliance. They represent the most exciting and interactive business, networking and education platforms in Asia and China for the golf industry.
SHENZHEN – 2013 PGA Merchandise Show-Asia will be held in Shenzhen, the heart of South China from 1-3 December, 2013. It is one of the most fascinating and exciting golf exhibitions in China with wide coverage of golf product and equipment, golf apparel, golf course design and maintenance, travel and sports lifestyle product with newly added segment sustainable golf.
The Chinese golf market is now the fastest-growing market in the world that with the massive potential and it is expected to have around 20 million golfers by 2020. With the increase in golfers the amount of golf courses is expected to double by 2020 according to the Forward White Paper – China Golf Industry Report. The PGA Merchandise Show-Asia is seen as a leading brand-building and networking platform in South China and Asia supported by China Golf Association that provides an environment for golf equipment and apparel suppliers to promote their branding and networking with golf course decision-makers, retailers, distributors and golf enthusiasts from Mainland China and other key Asian hubs such as Hong Kong, Thailand, Indonesia and Malaysia.
A great success was achieved by 2012 PGA Merchandise Show-Asia with more than 250 brands on display, from 17 countries and more than 5,000 visitors attended over three days, including 665 TAP buyers (the decision maker from real estate, distributors & golf courses with clear buying intention and a purchasing list). This year the numbers are expected to exceed their previous’ on every aspect and as the organiser promised, several brand new initiatives will be launched such as Sustainable Golf Pavilion, Golf Apparel and Sports Lifestyle Pavilion, all of which are ready to bring a much more innovative, digestive and interactive platform for businesses in golf industry.
