The concept is “Chim Don Don KOZA.” “Chim don don” is an Okinawan phrase to express heart-throbbing excitement, its uplifting feeling and sensation.
OKINAWA, JAPAN – Okinawa City announced that it has created a promotional video, titled “Chim Don Don KOZA,” to introduce at home and abroad a wide variety of tourist attractions that the exotic Okinawa City/Koza has to offer. The video, accompanied by music, was released on Thursday, February 8, 2018.
“Another Okinawa: What is Okinawa City like?”
Located in central Okinawa Island, Okinawa City is known for “eisa” (traditional folk dance) and music, an exotic city that has cultivated a distinctive “champuru (something mixed) culture” – a mixture of Okinawan and foreign cultures, with many foreign-born residents and a cosmopolitan atmosphere. The tourism promotional video spawned from its wish for more people to know and visit Okinawa City/Koza, the city of unique culture.
The concept is “Chim Don Don KOZA.” “Chim don don” is an Okinawan phrase to express heart-throbbing excitement, its uplifting feeling and sensation. The concept implies its wish that many people visit Okinawa City/Koza and make their heartbeat “chim don don” with the experiences there.
Today, over 80% of domestic and international tourists to Okinawa are repeaters. The forms of their trips have been shifting from conventional arranged tours and package trips to free roving. It calls your attention to an experience of another Okinawa that is yet to be known, different from other regions, and only possible in Okinawa City/Koza.
“I encountered another Okinawa… it was too good to be left unknown.”
The main character is a young woman who comes to Okinawa City for sightseeing on her own. The footage opens with a phrase, “I want to say goodbye to my everyday life of endless tears.”
Over musical-style music, the story develops as the young woman encounters tourist destinations, gourmet and fashion unique to Okinawa City/Koza, communicates with local people, and makes her heartbeat “chim don don” (throb with excitement).
The combination of “eisa,” cheerleaders’ dance, and musical at the final scene is mind-blowing. Its citizens add to the excitement of the footage by appearing here and there. Don’t miss the “Kozanchu” (Koza native) beauties appearing one after another in the video.
Memorable moments from the video shooting
Ms. Kotone Furukawa was selected from an audition of many candidates from newcomers to experienced actresses. Still a college student, she is making her video debut with this shooting; what a Cinderella girl.
The video shooting took place in winter in Okinawa City/Koza, where temperatures may go below 10 degrees Celsius. The shooting staff was amazed by Ms. Furukawa’s fascinating acting performance that it did not look like her first video shooting. She performed her part brilliantly in a grueling shooting that took from dawn to midnight.
In addition, on the set, she experienced the “champuru” culture by actually getting in touch with many local people. At the shooting of the final “eisa” scene at the square in front of the City Hall, people from the neighborhood came over having heard the sound of the “eisa,” resulting in an epic scene.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
