The Joint Sales Mission includes destination product presentations by Guangdong and Macao to introduce their tourism resources and products to Thailand travel trade. The program also comprises a networking luncheon and media interviews.
Macao Government Tourism Office (MGTO), Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality and Qingyuan Municipal Tourism Bureau held a “Joint Sales Mission of Guangdong and Macao – Bangkok, Thailand” in the capital of Thailand on 22 March to build up connections with travel trade in Thailand and promote multi-destination travel to Guangdong and Macao. The authorities jointly rolled out the Mission to expand their international visitor markets and foster regional tourism development.
Head of Communication and External Relations Department of MGTO, Kathy Iong; Vice Director of Hong Kong, Macao and Taiwan Affairs Section, Tourism Administration of Guangdong Province, Huang Guangzhi; Deputy Inspector of Tourism Administration of Guangzhou Municipality, Xu Ying, and Deputy Director General of Tourism Bureau of Qingyuan City, He Zhifang, engaged in the “Joint Sales Mission of Guangdong and Macao – Bangkok, Thailand” in Bangkok on 22 March together with other delegates and trade representatives from travel agencies, airlines and hotels in Macao.
Major guests in networking lunch
The Joint Sales Mission includes destination product presentations by Guangdong and Macao to introduce their tourism resources and products to Thailand travel trade. The program also comprises a networking luncheon and media interviews. The Mission enables travel trade to extend their business network, exchange industry news and forge new partnerships. In the media session, Guangdong and Macao tourism officials met up individually with local media for an in-depth interview about the current tourism situation in Guangdong and Macao, which helps promote multi-destination travel. The Tourism Authority of Thailand (TAT) Executive Director of the East Asia Region, Runjuan Tongrut, and the Thai Travel Agents Association (TTAA) President Suparerk Soorangura attended the networking luncheon, during which they communicated with the Guangdong and Macao delegates to update each other on their destinations’ latest tourism development.
Guangdong and Macao have maintained a stable and long-term collaborative relationship in tourism. By leveraging a range of cooperative platforms, sharing booths in travel shows, holding joint promotion activities as well as other projects, the two destinations make sustained efforts to promote multi-destination travel and expand their source markets at home and abroad, with the goal to brand the region as one destination.
Head of Communication and External Relations Department Kathy Iong gives a welcome speech
Last July, MGTO rolled out destination product presentations and travel marts in Malaysia and Singapore to promote multi-destination itineraries together with Tourism Administration of Guangdong Province, Tourism Administration of Guangzhou Municipality, Zhuhai Culture Sports and Tourism Bureau, Tourism Administration of Shaoguan Municipality as well as Zhongshan Municipal Tourism Bureau. Following the event, various travel agencies in Malaysia successfully launched new multi-destination tour products into the market. Guangdong and Macao now rolled out another Joint Sales Mission, this time in Thailand, as part of their continuous endeavor to promote multi-destination travel hand in hand this year.
MGTO is dedicated to diversifying sources of visitors to Macao. Embracing a new theme in 2016, the Office promotes Macao around the world and invites visitors to “Experience Macao Your Own Style”. The Office also continues to leverage the Belt and Road opportunities and various tourism cooperation frameworks including Pan Pearl River Delta, Hong Kong/Macao, Guangdong/Hong Kong/Macao, Guangdong/Macao as well as Fujian/Macao to develop multi-destination tours and build the brand of regional destination with unique gems to offer, striving to expand international source markets.
Photo caption: Thailand trade partners show great interest in Guangdong and Macao tourism products
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
