ASIA: A strong participation in Arabian Travel Market 2024

The Arabian Travel Market showcased Asia’s dynamic presence in Dubai, featuring new participants like China and Macau, with positive feedback from exhibitors.

The Arabian Travel Market (ATM), a leading exhibition in the Middle East, concluded last week in Dubai, featuring a robust presence from Asia with numerous booths and exhibitors eager to enhance their connections within the region.

TravelDailyNews Asia Pacific engaged with several Asian exhibitors who expressed a favorable opinion of the show and the value of the meetings conducted. Highlighted below are some of the prominent booths from the Asian pavilion. In this edition, the ATM introduced new market participants from Asia, including China and Macau.

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In 2023, the Maldives achieved a significant milestone by welcoming more than 1.8 million visitors, establishing a new record.

Kazakhstan is showcasing its dynamic tourism industry through its stunning landscapes, rich cultural heritage, and distinctive attractions, positioning it as an attractive year-round destination.

In 2023, Thailand welcomed 28 million international travelers, marking a 154% increase from the previous year. This figure aligns with the Thai government’s target of attracting 25 to 30 million tourists within the year. However, it accounts for only two-thirds of the nearly 40 million travelers who visited the country in 2019.

Despite its compact size, Sri Lanka offers a diverse array of experiences that captivate travelers, featuring immaculate beaches, ancient ruins, and a vibrant culture. In the fourth quarter of 2023, the island saw a significant increase in visitor numbers, with 210,000 tourists arriving in December alone—more than doubling the figure from the previous year.

Malaysia, known for its dynamic cities, stunning landscapes, and deep cultural roots, offers a wealth of experiences for visitors. In the last year, the nation hosted 29 million tourists. Its ongoing global marketing campaign, “Malaysia, Truly Asia,” initiated in 1999, remains a cornerstone of its promotional strategy.

Trip.com stands as one of the world’s most trusted travel agencies, boasting over 400 million members and an expansive network that includes more than 1.4 million hotels across 200 countries and regions. Additionally, it provides transportation options that encompass two million unique flight routes, connecting over 5,000 cities globally./

China, renowned for its significant attractions, represents one of the world’s most extensive ancient civilizations. For many first-time visitors, the Great Wall of China near Beijing is a priority. Traveling through the country also offers the immense pleasure of exploring its diverse array of cuisines.

The strategy of Seychelles is centered on strengthening its position in the Middle East market while ensuring the country remains a premier vacation destination. Tourism Seychelles engage with leading industry figures to highlight the islands’ enchanting allure. The UAE continues to be a crucial market evidenced by the arrival of over 5,300 visitors from the region by April 28th, 2024.

Korea celebrated for its stunning natural landscapes and distinctive cultural attractions, leveraged the exhibition to broaden its influence within the lucrative Middle East travel market. At ATM Dubai 2024, Korea’s participation was characterized by strategic initiatives focused on establishing robust partnerships and engaging directly with prominent stakeholders in the Middle East travel industry.

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Vicky Karantzavelou

Co-Founder & Chief Editor - TravelDailyNews Media Network | + Articles

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.