Arinex enhances its presence in the MICE sector with the strategic acquisition of Auaha, integrating exceptional event management and cultural expertise for expanded market reach.
Arinex announced the acquisition of Auaha, a prominent New Zealand business events agency and Business Events Industry Aotearoa (BEIA) Approved PCO. This strategic move marks a significant milestone in Arinex’ market presence and capabilities in the New Zealand Meetings, Incentives, Conferences and Exhibitions (MICE) industry.
“This acquisition aligns with our dedication to driving innovation and delivering exceptional value to our clients,” said Nicole Walker, CEO at Arinex. “By integrating the expertise, Māori cultural competency and insights of Auaha, Arinex aims to deliver an enhanced value proposition and unparalleled event management solutions to its clients across Australasia.”
Auaha brings a wealth of experience and a strong reputation for excellence in delivering purposeful, dynamic events. The combined strengths of both companies will enable Arinex to offer a broader range of solutions, expand into new markets, and drive greater efficiencies across the company.
“After 23 years of operation, we’re thrilled to join forces with Arinex and embark on this exciting new chapter of growth and opportunity,” expressed Sandra Julian, Founder and Director of Auaha. “It was paramount to ensure that Auaha clients are in safe hands, with a fully competent PCO capable of effectively fulfilling our existing obligations and contractual commitments for our client events. Under the leadership of CEO Nicole Walker, the Auaha team will leverage the extensive experience and expertise of the broader Arinex team, enabling us to deliver exceptional value to our clients. This commitment also ensures we maintain our steadfast dedication to cultural integrity.”
This is the first acquisition Arinex has completed since joining forces with event management software, Delegate Connect, last year. Auaha will be rolled into the Arinex brand, which sits within The Arinex Group alongside Arinex Live, their full-service technical production arm.
Auaha staff transitioned to Arinex in the first week of May with the full handover of Auaha clients scheduled for late May 2024 to ensure continuity and seamless integration.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
