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Malaysia amplifies tourism appeal with special packages at Seoul Travel Fair 2024

Malaysia at SITF 2024

At the 39th Seoul International Travel Fair, Malaysia introduces special travel packages to attract South Korean tourists, emphasizing its rich culture and unique tourism opportunities.

Tourism Malaysia is gearing up its marketing efforts to entice tourists from South Korea by participating in the 39th Seoul International Travel Fair (SITF) 2024. Malaysia aims to stimulate demands from this market and further perceived as one of the most vibrant destinations with myriad offerings through its unique blend of religions, traditions, festivals, languages, food, and many more.

Held at COEX from 9th to 12th May 2024, Malaysia will be introducing its uniqueness and niche packages crafted to cater for the needs of this market – namely Edu+ packages, to establish Malaysia as a fun and versatile education tourism destination in Asia Pacific. Besides education, Sarawak Delta Geopark & Gawai, a unique geopark tourism product and the Gawai Festival celebration in Sarawak and Dive Into Unimaginable, the wonderful and exciting diving packages in Malaysia, will also be featured further to entice the interest of South Korean towards Malaysia wonders.

The Malaysia booth was officiated by H.E. Dato’ Mohd Zamruni bin Khalid, the Ambassador of Malaysia to the Republic of Korea. The Malaysian delegation comprises state tourism bodies, airlines and esteemed organisations, namely Sabah and Sarawak Tourism Board, Batik Air, and the National Association of Private Educational Institutions (NAPEI). To further attract visitors, Malaysia will be showcasing special cultural performances and a Malaysian Batik demonstration, a textile art that has motifs that identify the art and culture of Malaysian society.

Mr. Manoharan Periasamy, Director-General of Tourism Malaysia, said: “South Korea has been the primary source market for Malaysia, and last year alone, Malaysia received a total of 400,853 tourists from South Korea. In anticipation of Visit Malaysia Year 2026, Malaysia will highlight its richness in cultural heritage, breathtaking natural scenery, and contemporary facilities that cater to all types of travellers. Apart from its leisure offerings, Malaysia has evolved as one of the preferred choices for overseas education tourism destinations for South Koreans.”

With enhanced air connectivity and robust promotional efforts, Tourism Malaysia is set to woo 27.3 million international tourist arrivals and RM102.7 billion (USD 21.5 billion) in tourism receipts this year.

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