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Australian Tourism Export Council

ATEC: Tourism industry spoke and South Australian Government listened

ATEC SA Chair, Paul Brown, said tourism has been identified as a key driver for the South Australian economy and a creator of up to 10,000 new jobs and the State Tourism Plan was beginning to build momentum.

ATEC Managing Director, Peter Shelley said the South Australian Government’s decision to not go ahead with plans to dissolve an important advisory board was a wise move that would protect the future of tourism in the state.
 
In this case, the tourism industry took a strong and united stand against plans to disband the South Australian Tourism Commission’s (SATC) advisory Board, which provided a valuable connection to the tourism industry on the ground,” Mr Shelley said.
 
After a great deal of pushback from the industry, and fierce lobbying by ATEC and its members, the Government has clearly listened and realised their plans to remove this board would not be in the best interest of a growing tourism industry.
 
We are pleased the Government has been receptive to the voice of industry and understands the importance of maintaining a direct contribution from the industry which can support and drive the strategic vision for tourism in the state.
 
The SATC Board consists of skills based positions from a range of areas including industry and non-industry experts and has been responsible for building the current tourism strategy to take the industry through to 2020.
 
It is vital they continue their role in helping to ensure commercially focused decision making that will deliver tourism growth and above all tourism jobs for South Australia.
 
ATEC SA Chair, Paul Brown, said tourism has been identified as a key driver for the South Australian economy and a creator of up to 10,000 new jobs and the State Tourism Plan was beginning to build momentum.
 
This week ATEC is holding a series of export industry events where more than 40 international travel buyers are meeting with 40 South Australian tourism experiences giving our SA industry exposure to representatives from the UK, Europe and North America and Eastern markets including India, Singapore, Malaysia and importantly China,” Mr Brown said.
 
These meetings show our export opportunities are growing and ATEC looks forward to continuing to build on the strength our existing partnership with the Weatherill Government to ensure the industry, particularly the export tourism industry, can successfully increase international visitors numbers for South Australia.
 
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