The partnership will drive destination awareness through joint marketing efforts and encourage travellers to experience Singapore through airasia Super App’s varied offerings.
KUALA LUMPUR / SINGAPORE – airasia and the Singapore Tourism Board (STB) have signed a Memorandum of Understanding (MOU) to promote travel to Singapore. As part of this partnership, travellers from the region can now access a wide range of attractive travel deals to Singapore on the airasia Super App.
Users of the Super App, which has travel and lifestyle offerings, can now book tourism experiences in Singapore such as flight and hotel packages, meals and other experiences. These have been added to the Super App platform as part of the partnership.
In addition, both parties will also work together to pilot digital solutions to enhance the visitor experience in Singapore, as well as exchange knowledge and insights that will deepen their understanding of travellers from Southeast Asia markets – for example, traveller spending patterns. airasia and STB will also jointly promote Singapore through marketing campaigns and content partnerships.
Tony Fernandes, CEO of Capital A said, “We are thrilled to collaborate with the Singapore Tourism Board, and would like to thank them for this collaborative opportunity. Singapore is a key market for us and as Southeast Asia’s fastest growing super app with a strong OTA platform and a wealth of data collected over 20 years as a leading airline in the world, we are sure that we will be able to maximise this partnership and drive traffic across Southeast Asia into Singapore together.”
Amanda Woo, CEO of airasia Super App said “As international borders gradually reopen, it is important for all industry stakeholders to collaborate and drive the travel industry forward. The airasia Super App is ready to facilitate travel across the region, as we now have a holistic travel platform with an enhanced user experience when making travel plans. This partnership with STB is strategic and timely, and we look forward towards promoting Singapore to all of our app users across Southeast Asia.”
Mr Keith Tan, Chief Executive, Singapore Tourism Board, said “We are delighted to collaborate with airasia, a key regional partner, as part of our efforts to support the recovery of the tourism sector. Southeast Asia, which airasia understands deeply, represents a key element of that recovery. Through the airasia Super App, STB anticipates reaching a wider regional audience and welcoming them back to Singapore.”
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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