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Bahrain’s vibrant tourism on display at OTM 2024 focuses on India Market

Representatives of Bahrain Tourism and Exhibitions Authority

BTEA showcased Bahrain’s tourism potential at OTM 2024, focusing on MICE, weddings, and leisure for the Indian market, and won the ‘Best Design and Decoration’ award, highlighting strong India engagement.

Bahrain Tourism and Exhibitions Authority (BTEA) marked its first post-pandemic participation in India at the Outbound Travel Mart (OTM) 2024, Asia’s premier travel show. The event, held at the Jio World Convention Centre in Mumbai from February 8 to 10, 2024, provided an exceptional platform for Bahrain to actively engage with the Indian market, with a particular focus on developing the MICE, wedding and leisure segments.

Throughout the three-day event, BTEA representatives engaged in fruitful interactions with the travel fraternity of India, highlighting the island destination’s appeal for holidays and events. Additionally, BTEA’s booth received the prestigious ‘Best Design and Decoration’ award, underscoring its commitment to excellence at OTM 2024.

Ms. Sally Sedky, Head of Tourism Marketing at Bahrain Tourism and Exhibitions Authority (BTEA), emphasized on India being a key market, said, “Participating in OTM 2024 enabled us to showcase Bahrain’s vibrant tourism offerings to the Indian market. Our interactions during the event with industry professionals and media have been essential in strengthening ties and elevating Bahrain’s position as a top choice for Indian travellers.”

With a commitment to showcasing Bahrain’s diverse tourism offerings, BTEA presented a contingent of 11 esteemed partners. This association included Gulf Air, Bahrain’s national carrier; Exhibition World Bahrain; The Gulf Hotel Bahrain; The K Hotel Bahrain; Lagoona Beach Luxury Resorts and Spa; The Westin, Le Méridien City Centre Bahrain; and prominent Destination Management Companies (DMCs) such as Caravan Travel and Tours, Vacanza Bahrain, Farhat Tours, Bahrain International Travel, and Best of Bahrain.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.