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Melbourne is set to host Australasia’s permanent leadership conference for the $15.8 billion tourism and event industry. The Victoria Tourism Industry Council (VTIC) and national tourism organisation, Tony Charters and Associates (TCA), have signed a Joint Venture Agreement that will bring the Tourism & Events Excellence national conference to Melbourne from this September.
The conference will focus on innovation, leading practices and successful growth strategies within the tourism and events industry. Tourism industry development leader and experienced conference convenor Tony Charters has joined forces with VTIC to run the cutting edge event.
“Victoria has an enviable reputation for excellence “both in its tourism and events management. There will be significant value from bringing this national conference to Melbourne each year,” Mr Charters said.
“The Conference will take a whole of industry approach and focus on the elements that deliver industry growth and development. It will examine leading practices that result in excellence across the tourism and event sectors. Top practitioners from around the globe will be invited to join national and Victorian industry leaders,” said Todd Blake, CEO VTIC.
The conference will have all the players represented – leading operators, marketers, developers, investors, infrastructure providers, policy makers, regulators, educators and researchers. It is anticipated that the Conference will attract around 550 delegates from Australia and New Zealand in 2011 and build to 800-1000 international delegates over coming years.
The conference will be held 5-7 September 2011 in Melbourne.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
