LETE new event, focusing on small-scale experiential meetings and luxury events market, to take place on September 2-4, 2013 in Sydney
SYDNEY- Rosemarie Sama, award-winning former Event Director of AIME and founder of Luxperience today announced that her event returns in 2013 with a new format and a new name that besides experiential travel gives a bigger focus to the small-scale experiential meetings and luxury events market, a niche within the travel industry which is growing in importance.
“I learnt from buyers feedback at the first year’s Luxperience, which was incredibly well received by the buyers and suppliers who participated, that there is a huge demand for this type of event but that a greater focus on experiential meetings and events was needed,” said Ms Sama. “Hence my event for 2013 has a new format and a new name – Luxe Events + Travel Experiences (LETE).”
LETE 2013 will be held from September 2- 4, 2013 at Sydney’s Overseas Passengers Terminal, a stunning event space overlooking the Sydney Opera House and affording magnificent views of the harbour, and which proved such a hit with attendees at the inaugural Luxperience in September this year.
The event will have a global focus, and buyers will be cherry-picked to ensure only the highest quality attendance from among high end travel agents, corporate buyers and bespoke events planners.
In a bold new move, there will be no exhibition booths, only comfortable lounge-style meetings areas and a fixed pricing system to ensure a level playing field for participation and an affordable entry price point.
A series of no less than 8 fun and informative networking events, all held around the Sydney Harbour area, will also be staged around the event as well as inspiring education sessions.
Rosemarie Sama is credited with having arranged some of the most successful and innovative travel industry events in the world and LETE 2013 will be no exception. During her tenure at AIME, the show won the “Exhibition of the Year Award” for three consecutive years.
The new event focus has been welcomed by suppliers such as Herbie Rosenberg, owner of Africa reps.
“The most important benefit of your event this year was my ability to meet and interface with top end travel agents and incentive operators which will stand me and my principals in good stead for the future. I am confident your new event will continue to ensure our expectations are met and look forward to supporting you.
“Rosemarie understands business and the high end travel and event market, and knows the value of developing connections and nurturing relationships”, said Simone Liu, Owner and Director of Orana Events Australia.
“Australia needs a business exchange platform to showcase to the world we are a unique luxury destination offering the business and leisure traveler extraordinary travel experiences and events. With Rosemarie at the helm, this annual event is sure to be a success. I look forward to seeing it come to life!”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
