To tap into strong international demand and stay ahead of the curve, more Thai hotels and serviced apartments are turning to list their properties on global platform Airbnb.
BANGKOK, THAILAND – As global travel recovery continues at pace, Thailand remains top of mind amongst international travelers. Thailand was the #1 most visited country on Airbnb in Southeast Asia in 20221, while Bangkok ranks #5 on Airbnb’s list of top trending global travel spots in 20232.
As travelers flock to the country for business, leisure and remote work, they are searching for more affordable stays. They are also exploring a wider variety of accommodation offerings that meet their varying needs – ranging from entire homes, to shared homes and rooms. Notably, nights booked in private room listings on Airbnb in Thailand grew by over 500 percent year-on-year last year, up from 20213.
To tap into strong international demand and stay ahead of the curve, more Thai hotels and serviced apartments are turning to list their properties on global platform Airbnb, including renowned Thailand investment property company Siamese & Kew Green Hotel Management, who currently host four of their properties on Airbnb and have plans to host more.
The company revealed that Airbnb was the #1 platform driving monthly bookings at its properties in 2022, which include Wyndham Garden, Siamese Exclusive Queens, Ramada Sukhumvit 87, and Ramada Plaza Sukhumvit 484. Airbnb guests booked an average of 4-5 days across Siamese & Kew Green Hotel Management’s properties last year.
“As a global platform, we continue to evolve and cater to the shifting needs of modern travelers. Our international guests to Thailand are staying longer, with long-term stays of over 28 days more than tripling year-on-year last year5. Quality amenities are also top of mind for our guests – for instance, kitchens are consistently one of our top most searched amenities globally. We are heartened that innovative hospitality companies like Siamese & Kew Green are tapping into our user-friendly platform to connect with our huge base of international guests, as they continue to visit Thailand,” said Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong and Taiwan.
“We at Siamese & Kew Green are always exploring new and innovative ways to offer our guests a memorable and comfortable stay. Our partnership with Airbnb has allowed us to reach a wider audience of guests seeking unique travel accommodation options in Thailand, that can accommodate larger groups and longer stays. We are pleased to have four of our properties listed on their platform. Airbnb has been a leading indirect channel for driving bookings for our properties and we are grateful for the opportunity to collaborate with them to connect with, and meet the needs of today’s travelers,” added Scott Walton, Managing Director at Siamese & Kew Green Hotel Management.
1 Based on internal Airbnb data for 2022.
2 Based on Searches made in Q1-Q3 2022 for future 2023 check-ins vs searches made in Q1-Q3 2021 for 2022 check-ins.
3 Based on internal Airbnb data for the 2022 calendar year compared to 2021.
4 Based on internal Siamese and Kew Green booking data for 2022.
5 Based on internal Airbnb data for 2022.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.