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ONYX Hospitality Group unveils expansion strategy at ITB Asia

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Centre: Mr Yuthachai Charanachitta, CEO, ONYX Hospitality Group surrounded by the group’s general managers

ONYX Hospitality Group outlines its aggressive expansion plan at ITB Asia, targeting over 50 properties by 2025.

SINGAPORE – ONYX Hospitality Group shared its latest achievements following its successful participation at ITB Asia.

At this influential event, ONYX Hospitality Group connected with industry partners showcased its world-class meeting and event facilities, and provided insights into its aggressive expansion strategy, solidifying its position as “The Best Medium-sized Hospitality Management Company in Southeast Asia.”

With a profound commitment to a “Tailored Approach to Hospitality,” ONYX Hospitality Group boasts an impressive portfolio of 44 properties spread across Thailand, Malaysia, China, the Maldives, Bangladesh, and Laos. These properties are managed under four innovative and intuitive brands, including Amari, OZO, Shama, and Oriental Residence.

Expanding Horizons

ONYX Hospitality Group is on an ambitious trajectory, with plans to operate over 50 properties by 2025 and an even more ambitious target of 70 by 2028. Notable recent additions include the exquisite Amari Raaya Maldives, which welcomed its first guests in Q3 2023, and the eagerly anticipated Amari Colombo Sri Lanka set to open its doors in 2024. Moreover, the group has a further 9 properties in the pipeline, with 8 slated to make their grand debut in 2024.

While ONYX’s presence spans the globe, its core strategic focus for growth centres on Southeast Asia, specifically the dynamic markets of Thailand and Malaysia. This emphasis on Southeast Asia is substantiated by the region’s thriving tourism industry, increasing demand for high-quality accommodations, and a burgeoning MICE sector, all of which underscore the region’s suitability for our expansion endeavours. Furthermore, the company is actively exploring opportunities in Hong Kong to secure additional projects and expand its presence in the region. The year 2024 is set to witness significant growth in Malaysia and Thailand. Beyond 2024, ONYX has its sights set on Indonesia, with plans to establish a strong presence in Bali, Jakarta, and beyond, thus cementing its footprints in this dynamic and thriving region.

The Relaunch of Amari Bangkok

For thirty illustrious years, Amari Watergate Bangkok has been an iconic landmark in the bustling heart of Bangkok’s Central Business District. Known for its commitment to excellence and the support of its loyal guests, Amari Watergate Bangkok has undergone a transformation. The decision to streamline its name to “Amari Bangkok” signifies more than just a rebranding; it is a celebration of unity and a tribute to the dynamic spirit of Bangkok. Amari Bangkok embodies the very essence of the city – a city that never sleeps, always welcoming, and endlessly vibrant. The brand proposition, “Brighten Your World,” reflects its commitment to celebrating life’s moments of joy.

The launch of the enhanced Amari Bangkok follows the completion of significant refurbishments with the overall aim of becoming the premier destination in the city across leisure, business, and MICE travel. The upgrades include a new collection of premier rooms and suites with contemporary interiors. A number of new dining establishments have been added to cater to the needs of travelers, ensuring the hotel has become a gastronome’s paradise. Additionally, “maai spa” will launch at Amari Bangkok in 2024.

Commenting, the group’s CEO, Yuthachai Charanachitta, said, “As part of our broader vision, the group aims to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ reflecting our commitment to excellence and continuously elevating the standards of hospitality in the region. We are dedicated to providing exceptional guest experiences, fostering sustainable practices, and positioning ourselves as the premier city venue for Meetings, Incentives, Conferences, and Exhibitions (MICE) while growing our presence in Southeast Asia’s dynamic and competitive hospitality industry. With the relaunch of Amari Bangkok, we pay homage to our heritage and celebrate the city’s vibrant multicultural spirit, mirroring Bangkok’s perpetual brightness and warm hospitality, and offering our guests the opportunity to choose an established property with a contemporary edge.”

ONYX Hospitality Group remains committed to delivering exceptional hospitality experiences while contributing positively to the growth and sustainability in the dynamic and competitive market and meeting the ever-evolving demands of travelers.

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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.

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