Buoyed by an increase in domestic tourism and a growing demand for new experiences, New World Hotels & Resorts steers towards impressive growth in China.
HONG KONG – New World Hotels & Resorts, the upper-upscale hotel brand under Rosewood Hotel Group, is propelling forward with ambitious growth initiatives in Asia. The brand’s portfolio will reach a total of 18 operating hotels by end of this year with two more slated to open in 2024. This remarkable expansion highlights the brand’s confidence in the region and its commitment to delivering contemporary accommodations to the new generation of modern business and leisure travellers across the most sought-after gateways and getaway locations in Asia.
Robust Growth in China
Buoyed by an increase in domestic tourism and a growing demand for new experiences, New World Hotels & Resorts steers towards impressive growth in China. With the successful opening of New World Shijiazhuang Hutuo Resort in June this year, the brand’s momentum continues to soar. Three more remarkable hotels, nestled amidst the vibrant landscapes of Chongqing, Taishan and Guangzhou, will open their doors in the fall of 2023.
In a strategic move aimed at enhancing the brand’s portfolio and commercial activities in China, Rosewood Hotel Group successfully transitioned and rebranded all KHOS properties to New World Hotels & Resorts in June this year – welcoming New World Qingyuan Hotel, New World Langfang Hotel and New World Shenyang Hotel. This significant collaboration not only incorporates three additional hotels into New World brand, but also ushers a new phase of development for the brand in the region. With this strategic alignment, New World Hotels & Resorts is poised to elevate its presence and deliver unforgettable experiences to an even broader audience in China.
Harnessing the power of strategic partnerships to bring about growth and transformation, New World Hotels & Resorts entered a joint venture with Rezen Group, a subsidiary of Trip.com Group, to develop and operate all newly opened New World Hotels & Resorts in Mainland China in 2021. The joint venture, known as New World Tongpai Hotels Group, established a three-year goal to develop 10 New World Hotels & Resorts in Mainland China, with a focus on promoting advanced digital transformation through all hotels. As of today, the joint venture has successfully opened one property, with additional seven properties currently under development. This marked the establishment of a mutually beneficial, synergistic relationship and will continue to bring about shared success and steady growth in the market.
Unleashing Potential Throughout Rest of Asia – Vietnam and Japan
In the enchanting landscape of Vietnam, New World Hoiana Beach Resort commenced operations in April 2023, captivating guests with its unrivalled charm. Adding to the excitement, the brand will be opening its fifth property in Vietnam with New World Nha Trang Hotel next year, further strengthening the brand presence in the country.
The brand is set to make its highly anticipated debut in Japan with the opening of New World La Plume Niseko Resort in 2024. This remarkable milestone marks a significant chapter in the brand’s journey, bringing its signature blend of contemporary design and genuine hospitality to Japan. The brand continues to push boundaries and forging its path as a leader in the upper-upscale hospitality industry. These upcoming launches in Vietnam and Japan are testament to the brand’s commitment to expanding its footprint and delivering a modern experience through local Asian culture.
“We are thrilled to be entering this immensely exciting phase as our commitment to New World Hotels & Resorts and dedication to Asian hospitality begins to yield remarkable results,” says Hoss Vetry, Vice President of Operations, Asia Pacific of Rosewood Hotel Group. “With our plans coming to fruition, our passion to expand our diverse range of offerings and create truly meaningful experiences for our guests has never been stronger.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.