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Marriott announces a partnership to launch W Hotels in Sanya, enhancing Hainan’s luxury hospitality landscape by 2028.
Marriott International, Inc. announced it has signed an agreement with Hainan Qianrui Industrial Development Co., Ltd. to bring the W Hotels brand to Sanya, the popular tourist hub located in China’s southerly island province of Hainan. Located in Sanya Bay, W Sanya is slated to open in the second quarter of 2028. With its bold, detail-driven design, elevated service, and engaging always-on programming, the hotel is poised to become a new symbol of luxury hospitality in Sanya.
“We are thrilled to be working with Hainan Qianrui Industrial Development Co., Ltd. to bring W Hotels to Sanya, Hainan, inviting guests to indulge in the modern charm of the tropical coastal city through a distinct lens of luxury,” said Gavin Yu, Chief Development Officer, Greater China, Marriott International.”We look forward to continuing to expand our luxury portfolio in Greater China in line with our ‘Brand + Destination’ development strategy and align W Hotels with complementary destinations to cater to the ever-evolving luxury global traveler.”
Nestled on the southern coast of Hainan province, Sanya is known as the “Hawaii of the East” for its tropical flair and picturesque scenery. With its crystal blue waters and lush coconut groves, Sanya Bay is an outstanding option for a getaway, with visitors able to enjoy the seaside retreat and embrace local culture and traditions. Conveniently located only four kilometers from Sanya Phoenix International Airport, W Sanya is adjacent to renowned landmarks and attractions such as Tianya Haijiao, Dadonghai Beach, and Phoenix Island, creating a highly sought-after destination for guests.
Designed by WATG, a well-known architectural firm from Singapore, W Sanya is an avant-garde 15-story building that boasts a remarkable and sprawling rooftop terrace. With its interior design led by internationally acclaimed design firm Yabu Pushelberg, the hotel is expected to offer 260 stylishly appointed guest rooms and suites, with over half of the rooms featuring uninterrupted ocean views. Guests can also enjoy a refreshing dip in the outdoor infinity pool against a stunning skyline backdrop. The hotel is also slated to feature four signature restaurants and bars, inviting guests to savor Sanya’s diverse culinary offerings. Design plans for the property include signature facilities such as the WET® deck and swimming pool, FIT® fitness center, and AWAY® Spa, that will provide guests with rejuvenating and revitalizing experiences, ensuring their energy remains balanced for their next big adventure. The hotel is also set to offer comprehensive venues and facilities for conferences and events, with 1,533 square meters of multi-functional space to meet a broad range of event needs. W Sanya will create an inviting space for guests with a dynamic design, exceptional culinary options, and immersive experiences.
“We are excited to work with Marriott International on this landmark project,” said Mr. Liu Wenjun, Chairman of Hainan Qianrui Industrial Development Co., Ltd. “W Hotels is one of the world’s iconic hospitality lifestyle brands. This collaboration is set to breathe new life into Sanya, redefining the innovative luxury experience catering to both visitors and local residents alike.”
Marriott International now operates nearly 70 luxury hotels in Greater China, six of which are in Hainan. The unveiling of W Sanya will further cement the company’s growing luxury footprint in southern China.
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