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Dusit International expands with new hotel in Southern Thailand

Dusit Princess Phatthalung offers a serene inner-city oasis for business and leisure travellers alike.
Dusit Princess Phatthalung offers a serene inner-city oasis for business and leisure travellers alike.

Dusit Princess Phatthalung’s soft opening marks Dusit International’s 15th property in Thailand, introducing luxury in the south.

BANGKOK, THAILAND – Dusit Hotels and Resorts, the hotel arm of Dusit International, has continued its domestic expansion with the soft opening of Dusit Princess Phatthalung – the 15th Dusit-branded property in the kingdom, and its first in the far south of the country.

Comprising 132 spacious and elegantly furnished guestrooms and suites spanning up to 79 sq m, the ‘resort-in-the-city’ themed four-star hotel aims to raise the bar for leisure and business stays in Phatthalung, an up-and-coming southern destination known for its rich cultural heritage and natural wonders, just a one-hour drive from Trang Airport and a one-hour and forty-minute drive from Hat Yai International Airport.

Designed to reflect its natural surroundings and the intricate woven cattail handicrafts – known locally as Krajood – for which the area is famed, Dusit Princess Phatthalung offers a serene inner-city oasis and features a wide range of family-friendly facilities. Among them: a large, sculptured swimming pool with adjoining children’s pool, and open spaces for Yoga and Muay Thai classes, nature-inspired activities, and regular events showcasing the handiwork of local artisans. A state-of-the-art ballroom accommodating up to 300 guests ensures the resort can cater to small and large-scale gatherings.

Paying homage to the region’s distinctive cuisine, the resort also features a speciality restaurant, Chi Chiao, which celebrates local culinary traditions with refined interpretations of Thai-Chinese street food classics. Pan-fried rice noodles with crispy sea bass in gravy, Classic honey marinade char siu pork, Hainanese chicken rice, and Clay pot pork ribs bak kut the are just some of the delicious options on offer. Dusit’s signature Dusit Gourmet, meanwhile, serves premium teas and coffee, invigorating juices and smoothies, fresh-baked treats, and an array of international favourites in a cosy setting overlooking the resort’s pond. Both dining venues spotlight the finest locally sourced ingredients, including organic sangyod brown rice from nearby farms.

Rich with culture, Phatthalung is regarded as the birthplace of Nang Talung shadow-puppet plays and Nora, a lively and acrobatic form of dance theatre. The tranquil city is also home to numerous ancient monuments and temples and a unique natural landmark – Khao Ok Talu – a distinctive limestone rock formation whose summit offers breathtaking panoramic views.

Among the local gems is the renowned Tai Nod Green Market, a weekend retreat adorned with charming bamboo stalls presenting a diverse array of local delights, from savoury curries and soups to fresh fruits and time-honoured desserts steeped in tradition. The daily Train Station Night Market, with over 200 stalls offering clothing, traditional crafts, and regional delicacies, adds to the city’s vibrancy. Chalerm Phra Kiat Bridge, Thailand’s longest bridge spanning the Wang Tanot River, stands as another notable attraction, providing stunning wetland vistas.

Guests of Dusit Princess Phatthalung also have convenient access to natural wonders such as the expansive Thale Noi Bird Sanctuary, the largest of its kind in Thailand, and Khao Pu-Khao Ya National Park, both just a 40-minute drive away.

Mr Gilles Cretallaz - Dusit's COO“Southern Thailand’s expanding infrastructure, coupled with the emergence of new tourist attractions and business hubs, presents a timely opportunity for Dusit to expand its footprint in the region and introduce our guests to the natural, culinary, and cultural wonders of Phatthalung,” said Mr Gilles Cretallaz, Chief Operating Officer, Dusit International. “Alongside welcoming guests with our signature brand of gracious hospitality and wide range of premium facilities, we look forward to positioning the resort as the top choice for unique corporate gatherings and memorable family getaways, and actively engaging with the local community to support Phatthalung’s growth and contribute to the overall development of this beautiful destination in the exciting months and years ahead.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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