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Dusit International returns to ITB Berlin, highlighting global openings, new luxury brands, and the flagship Dusit Thani Bangkok’s grand reopening.
BANGKOK, THAILAND – Dusit Hotels and Resorts, the hotel arm of Dusit International is poised to make a triumphant return to ITB Berlin from March 5 to 7, showcasing an impressive array of new destinations, innovative brands, and the much-anticipated reopening of its iconic flagship Dusit Thani Bangkok hotel – coming this September.
Led by Gilles Cretallaz, Chief Operating Officer, Dusit International, the Dusit team will present a comprehensive overview of Dusit Hotels and Resorts worldwide, highlighting Dusit’s group-wide commitment to personalized and gracious service, unique connections with local communities, holistic well-being experiences extending beyond traditional spa offerings, and dedication to social, economic, and environmental sustainability. In addition to these key pillars, attendees can expect insights into the latest additions to the Dusit family.
Last year’s notable international openings being showcased include the boutique Dusit Suites Athens, Greece, Dusit’s first hotel in Europe; Dusit Princess Hotel Residences Nairobi, a unique hybrid property; the lifestyle-oriented ASAI Kyoto Shijo and luxurious Dusit Thani Kyoto, both marking Dusit’s arrival in Japan; and the Dusit Thani Himalayan Resort Dhulikhel and contemporary Dusit Princess Kathmandu, Dusit’s first entries into Nepal.
Dusit will also showcase exciting new additions in Thailand, including ASAI Bangkok Sathorn, the second property in the capital under Dusit’s affordable lifestyle brand catering to millennial-minded travellers; the upscale dusitD2 Samyan Bangkok, the first dusitD2-branded hotel in the city; and Dusit Princess Phatthalung, a beautiful resort in southern Thailand, bringing Dusit’s domestic property count to 18.
The Dusit team will also unveil their expected 2024 openings, comprising approximately 10 new hotels in existing Dusit destinations such as China, the Maldives, Vietnam, and Japan, as well as new markets such as Malaysia and India.
Visitors to ITB Berlin will also have the opportunity to learn more about Dusit’s two new brands in the luxury segment: Dusit Collection and Devarana – Dusit Retreats.
Building on the strength of Dusit’s existing portfolio, which encompasses Dusit Thani (luxury), Dusit Suites (upper upscale), dusitD2 (upscale), Dusit Princess (upper midscale), ASAI Hotels (midscale lifestyle), and Elite Havens (luxury villa rentals), the new brands extend Dusit’s reach across the lodging spectrum to deliver fresh and immersive experiences for guests.
Serving as a soft brand that can be applied to distinctive, standalone properties with unique stories to tell, Dusit Collection directly taps into rising global demand for unique and authentic travel experiences and represents a sophisticated and personalized approach to property development, service, and guest engagement.
Devarana – Dusit Retreats, meanwhile, is a reimagining of Dusit’s former luxury brand, Devarana, which has been enhanced to deliver enriching and transformational stay
experiences in the ultra-luxury segment.
Another exciting ‘reimagining’ being introduced at ITB Berlin is the grand return of Dusit’s flagship Dusit Thani Bangkok hotel, which will officially make its grand return this September (with bookings available from May).
Situated in the same prime location as the original property, which graced the Bangkok skyline from 1970 – 2019, this highly anticipated, reimagined version of Dusit’s luxury flagship hotel promises to deliver a fresh take on its predecessor’s esteemed heritage and once again stand as a beacon of Thai-inspired gracious hospitality for discerning travellers from all around the world. Alongside 257 spacious deluxe rooms and elegant suites, all facing the green expanse of Lumpini Park, the new property will feature one of the city’s largest ballrooms, several exciting food and beverage outlets, and a unique urban sanctuary wellness concept.
Dusit’s team at ITB Berlin will also highlight special campaigns and promotions that tie in with Dusit International’s 75th anniversary, coming this May. They will also highlight opportunities in Dusit Hospitality Education, Dusit’s renowned hospitality education arm that includes Dusit Thani College, Le Cordon Bleu Dusit Culinary School, and The Food School, as well as Dusit’s fast-growing food division, Dusit Foods.
“ITB Berlin offers a valuable platform for us to share our vision for the future of our unique brand of Thai-inspired gracious hospitality,” said Cretallaz. “With our expanding portfolio and innovative brand offerings, we continue to redefine luxury experiences worldwide. The return of the iconic Dusit Thani Bangkok, after gracing Bangkok’s skyline for nearly five decades, marks a significant event in the hospitality landscape and an exciting new chapter for Dusit overall. We’re excited to unveil the exceptional reimagined offerings of this legendary hotel and the many meaningful and memorable experiences available at Dusit Hotels and Resorts worldwide.”
Dusit’s portfolio now includes 299 properties operating across 18 countries, including 56 properties operating under Dusit Hotels and Resorts and 243 luxury villas under Elite Havens, the leading provider of luxury villa rentals in Asia, which Dusit acquired in September 2018.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
