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HomeHotels & LodgingAccor’s Premium, Midscale & Economy Division Set to Break Record in Number of Signings across Asia

Accor’s Premium, Midscale & Economy Division Set to Break Record in Number of Signings across Asia


Accor reinforces its commitment to Asia’s hospitality market with plans for 42 new properties, adding over 11,000 keys. The focus is on expanding its Premium and Midscale segments, targeting a total of 15,000+ new keys by year-end.

SINGAPORE – Accor is gearing towards a record-breaking year in signings in the Premium, Midscale, and Economy Division across Asia, affirming its strong commitment to the region’s dynamic hospitality landscape.

As of September, Accor has already inked management agreements for a total of 42 properties, adding over 11,000 keys to its robust portfolio. The outlook for the remainder of 2023 includes plans to sign an additional 20 projects, bringing an impressive 15,000+ total new keys to the region. As part of this significant growth, the Group is actively focusing on elevating its presence in the Premium segment with its Pullman, Swissôtel, Mövenpick, and Grand Mercure brands, with a substantial 17 hotels signed thus far. Simultaneously, Accor remains steadfast in maintaining its leadership in the Midscale and Economy market, primarily represented by Novotel, Mercure, and ibis brands.

“Our commitment to the region is evident through our comprehensive growth strategies, setting new benchmarks in terms of both the number of properties and keys signed, alongside the introduction of innovative brands that cater to the diverse needs of the ever-evolving Asian hospitality market. As we continue to ride on this momentum, Accor is undeniably at the forefront of shaping the future of hospitality across the Asia region,” said Garth Simmons, Chief Executive Officer, Premium, Midscale and Economy Division for Accor in Asia.

New signings include:

Grand Mercure Bangkok Sukhumvit 68 (Thailand)

Nestled along the bustling Sukhumvit Road, Soi 68, just a mere 200 meters from the Udomsuk BTS station, Grand Mercure Bangkok Sukhumvit will tempt travelers to discover all that Bangkok has to offer.

Boasting an array of amenities, including two restaurants, a bar, a rejuvenating spa, a swimming pool, a fully equipped fitness center, and five versatile meeting and conference rooms, this hotel ensures guests have every comfort at their fingertips. As a part of the renowned Grand Mercure Hotels & Resorts family, it promises to enchant travelers with its charm and an alluring hotel experience that kindles their spirit of adventure and curiosity.

Grand Mercure Amritsar Airport Road (India)

The eagerly awaited Grand Mercure hotel in the heart of Amritsar is set to redefine the city’s hospitality landscape with 100 spacious rooms, including five suites. Two delightful dining options, as well as an expansive banquet hall, a top-notch spa and fitness center, and a swimming pool complete the guest experience.

Situated in the heart of Amritsar, a city celebrated for its rich cultural heritage and the iconic Golden Temple, the Grand Mercure aims to be a symbol of elegance and comfort. Travelers visiting this vibrant and historically significant city can anticipate a world-class accommodation option that seamlessly combines Accor’s modernity with the timeless charm of local Amritsar.

Pullman Amritsar (India)

Accor is pleased to announce the signing of its second Pullman property in India. Targeting the new generation of business and leisure travelers. Pullman Amritsar will open its doors in 2027, located in a prime location on a sprawling 9,642 sqm site in the heart of Amritsar. The exquisite hotel will offer 200 well-appointed rooms, three exceptional food and beverage outlets and a magnificent 1,200+ sqm banqueting facility. Additionally, guests will have access to a state-of-the-art fitness center and spa, alongside a relaxing swimming pool.

Mövenpick Living West Hanoi (Vietnam)

Mövenpick Living West Hanoi takes over a 196-room property situated in the heart of Hanoi’s new Central Business District. This strategic location offers convenient access to numerous office buildings, making it an ideal choice for business travelers seeking a comfortable and accessible stay. Guests will be able to explore the vibrant city of Hanoi with ease, as the hotel is just a stone’s throw away from some of the city’s most iconic landmarks, including the Vietnam National Convention Center and My Dinh National Stadium.

The hotel will open in Q4 2024, aiming to deliver a premium experience that aligns perfectly with the long-stay trend, offering spacious rooms and a range of amenities designed to make guests feel at home during their extended visits.

Novotel Genting Highlands (Malaysia)

Scheduled to open in the fourth quarter of 2031, Novotel Genting Highlands will be a new addition to one of Malaysia’s key tourist destinations. The 300-room hotel will be located within the King’s Park mixed-use development project in the heart of Genting Highlands, which encompasses over 2 km of street shops, an entertainment hub, an event hall, three distinctive hotels, and upscale residences.

Novotel Genting Highlands will offer a comprehensive array of amenities, including an all- day dining restaurant, an inviting lobby bar, an exclusive executive lounge, a swimming pool, spa, a well-equipped fitness centre, a ballroom, multiple state-of-the-art meeting rooms, and a kid’s club.

George Diamantopoulos
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George, in his capacity as an intern, diligently oversees the flow of news, assists in the publication of content, and delves into the strategies of social media distribution. He is currently pursuing his studies in Business Administration at the Athens University of Economics and Business.