The hospitality group continues to expand its dominance across strategic markets with 7,600+ rooms set to be added to the portfolio across its premium, midscale & economy division.
BANGKOK, THAILAND – Accor has signed 30 new hotels and resorts across Asia over the last two months under the Group’s Premium, Midscale & Economy brands
Daiwa Resorts (Various locations, Japan)
Accor has strategically partnered with JHRA to renovate and rebrand the former Daiwa Resorts portfolio into Grand Mercure and Mercure hotels that will offer uniquely local experiences. Ranging in location from the northernmost prefecture of Hokkaido to the southernmost prefecture of Okinawa, the 23 properties are located close to local hidden gems such as Cape Zampa in Okinawa, Asuka village in Nara, Shiroi Koibito Park in Hokkaido and Senri Beach in Wakayama. Each property offers a range of room configurations, restaurants and wellness facilities such as onsen (hot springs), saunas and swimming pools, with select hotels also offering stunning views of the local landscape. Renovations of the properties will begin from Q4 2023 and are expected to be completed by Q2 2024, after which the properties will operate under the Grand Mercure and Mercure brands.
Novotel Living Saigon South (Ho Chi Minh City, Vietnam)
Accor has further signed and rebranded a property in District 7 of Ho Chi Minh City, Vietnam’s largest city and business hub. The newly launched Novotel Living Saigon South is adjacent to ibis Saigon South, and consists of 175 guestrooms and apartments, a restaurant, bar, gym and sauna. Amenities cater for extended stays and include in room kitchenettes, meeting rooms, dry cleaning laundry services, and complimentary parking. The hotel is located at a short five-minute walk from Saigon Exhibition and Convention Center and only eight minutes from Crescent Mall, one of the largest shopping malls in the city, featuring a small lake and expansive walking park.
Swissôtel Living Jakarta Mega Kuningan (Jakarta, Indonesia)
Accor in partnership with PT Tokyu Land Indonesia has signed an agreement to open a new Swissôtel addressed in Jakarta, Indonesia. Set to launch in Q1 2025, Swissôtel Living Jakarta Mega Kuningan, will become part of Mega Kuningan, a business district with various integrated mixed-use developments located in the Setiabudi sub-district of South Jakarta, Indonesia. The 240-key hotel will offer a mix of studio, one and two-bedroom serviced apartments and will be designed as a compact fusion of Japanese character with Swiss simplicity, for a warm and personal experience throughout the hotel that promotes vitality for the body, mind and soul. Its facilities will include a restaurant; health and fitness center with sauna; outdoor swimming pool; a lush, landscaped garden providing serene ambience and a spectacular bird’s eye view of the surroundings.
The hotel is located 30 Km from the Jakarta main airport Soekarno-Hatta, 10 Km from Halim airport, 9 Km from the Jakarta railway station of Gambir, and 3 Km from the nearest MRT station.
ibis Styles Goa Vagator (Goa, India)
The 142-room ibis Styles Goa Vagator, with a scheduled opening on 29th August 2023, is strategically located on Chapora Fort Road, nestled between ancient forts, North Goa’s iconic attractions, and popular lounges and cafes, 1 km from Vagator Beach with easy access to scenic beaches like Anjuna, Mandrem, and North Goa’s best party destination, Hill Top. The property will feature contemporary rooms with balconies, Wi-Fi, an outdoor swimming pool and bar, modern gym, in-house restaurant and 24-hour in-room dining. Its smart meeting rooms are equipped with Wi-Fi and audio facilities.
Mercure Bhubaneswar (Odisha, India)
The newly signed Mercure Bhubaneswar is set to open in 2025 in the capital of the eastern Indian state of Odisha.
Featuring 98 rooms and suites, guests will enjoy a range of facilities including two food and beverage outlets, a banquet facility spanning over 300 square meters, a rejuvenating swimming pool and a state-of-the-art fitness centre.
The property is being developed by Specbru Hotels Private Limited, part of the Spectrum Group, which has a diversified interest in real estate, construction, and hospitality businesses in Odisha, already owning and managing multiple boutique hotels in Berhampur, Odisha, and a branded beach property in Gopalpur, Odisha. Known as the “Temple City”, Bhubaneswar is popular among tourists for its 500 temples, many of them centuries old.
Mercure Lucknow (Uttar Pradesh, India)
Mercure Lucknow will open in April 2024, with 110 rooms, an all-day dining restaurant, lobby and terrace bars, spa and fitness centre, and 900 square meters of banqueting and meeting facilities. The property will benefit from excellent accessibility, being located on the Amar Path Road and in close proximity to Ekana International Cricket Stadium, hospitals, a retail complex, and corporate offices.
Grand Mercure Agra (Uttar Pradesh, India)
Scheduled for a grand opening in September 2023, the Grand Mercure Agra will boast 168 meticulously designed rooms, promising a comfortable stay for every guest. This newly signed property is strategically located at Fatehabad, a mere short drive away from the iconic Taj Mahal, ensuring a remarkable and memorable stay for guests. The culinary offerings of the hotel are set to make a lasting impression, encompassing a multi-cuisine, all-day dining restaurant, an elegant bar for savouring fine spirits, and an alfresco terrace restaurant. The hotel further offers a meeting space of 300 square meters, equipped with the latest technology, alongside amenities including a state-of-the-art fitness centre, a rejuvenating spa, and a swimming pool.
Accor is focussed on building on the strengths of its flagship brands by ensuring consistent guest experiences, and revitalizing hotel design, ensuring welcoming environments and on-trend experiences. Pullman is Accor’s flagship premium brand, poised to become a culturally inspirational brand with a sustainable mind-set, attracting business and leisure travellers, as well as meetings & events (MICE). Accor will bolster Novotel’s positioning as the visionary leader of hospitality to become travellers’ #1 choice in the midscale segment – the destination of choice for business, leisure, and family moments with a unique social wellness experience. The ibis brand’s leadership as the world’s #1 economy hotel brand will continue to be the destination of choice for reliable, quality and comfortable stays, accessible to all.
“At Accor, we strive to be a preferred partner for hotel owners, driving value and business performance through our comprehensive expertise and services,” said Garth Simmons, Chief Executive Officer, Premium, Midscale and Economy Division for Accor in Asia. “We are proud to offer powerful distribution capabilities and expertise across a range of functions by our teams spread across Asia to drive exceptional performance. We have adopted a ‘multi-local’ approach in which we tailor our projects to each destination, with culturally and locally relevant food and beverage concepts, entertainment, and design aesthetics to attract local residents as much as travellers and create an authentic experience. We’re excited to continue our rapid pace of expansion across Asia in the months to come.”
Accor has signed a total of 35 properties in Asia so far in 2023, under iconic brands such as Novotel, Mercure, Handwritten, and Swissôtel.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
