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Shanghai hosts tourism festival to boost consumption


Shanghai’s annual tourism event extends discounts and cultural activities, targeting a rise in tourism consumption across multiple districts and neighboring cities in east China.

The 34th Shanghai Tourism Festival will last until Oct. 6, aiming to boost cultural and tourism consumption.

A total of 70 tourist attractions in Shanghai, including the Oriental Pearl Tower, Shanghai Wildlife Park and Fengjing Ancient Town, as well as a raft of museums and parks, will offer 50% discount on admission tickets until Sept. 22.

The city’s 16 districts will also launch various cultural tourism consumption activities.

This year, the festival has set up sub-venues in 12 cities in the Yangtze River Delta and east China, including Suzhou in Jiangsu Province, Taizhou in Zhejiang Province, Huangshan in Anhui Province, Shangrao in Jiangxi Province and Sanming in Fujian Province.

Data from the Shanghai Municipal Administration of Culture and Tourism shows that in the first half of 2023, Shanghai received more than 139 million domestic visitors, generating tourism revenue of more than 155 billion yuan (about 21.59 billion U.S. dollars), an increase of more than 100 percent year on year.

The annual Shanghai Tourism Festival was launched in 1990.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.