The report focuses on the key geopolitical, economic, social and technological macro-trends that will change the nature of travel in the Asia Pacific region through to 2030, and the specific effects that these will have on the travel industry.
Amadeus research has identified four dominant themes that will fundamentally change travel in the Asia Pacific region to 2030. They are described as “Effects”, because each will drive a significant change in the travel ecosystem, with implications for travellers, travel service providers and the industry at large.
These effects are:
- The Me Effect: the fragmentation of the travel market into ever-increasing niches
- The Red Tape Effect: the breaking down of barriers to travel within
- The Leapfrog Effect: technology & infrastructure in the Asia Pacific region leverage learning from other regions
- The Barbell Effect: growth at the upper and lower ends of the travel market.
The report focuses on the key geopolitical, economic, social and technological macro-trends that will change the nature of travel in the Asia Pacific region through to 2030, and the specific effects that these will have on the travel industry. What resulted were four “Big Effects” that have the potential to greatly influence the travel industry. Our predominant observation is that as economies in the region converge – driven both by a narrowing of the wealth gap between developed and emerging economies, and greater liberalisation of trade and of travel will actually become more divergent.
A much greater variety of people will be travelling for a more divergent set of reasons, with a much broader range of aspirations, behaviours and expectations from the travel experience.
Shaping the future of travel in APAC
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
