Almost all Asian countries were presented at ITB Berlin having the opportunity to meet business partners and to do business. With more than 170,000 visitors, among these 113,000 trade visitors, and 11,000 represented companies from 180 countries ITB Berlin is the leading B2B-Platform of all tourism industry. In addition, the world’s largest tourism convention ITB Berlin Convention, covering an area of 160,000 sqm, provides unique opportunities to benefit from the leading think tank of the global tourism industry. The exhibitors in the Asia Hall were more diverse than in previous years, as many hotels and holiday resorts were no longer in the sections of their relevant regions. In Hall 26 (Far East and Southeast Asia) more than a dozen exhibitors new to ITB presented their products, among them exhibitors from Vietnam, which stand was bigger than the previous year.