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Melbourne Convention + Visitors Bureau (MCVB) will open two new representative offices in Asia next week expanding its operations to the Asia continent. “Our representative offices located in…
Melbourne Convention + Visitors Bureau (MCVB) will open two new representative offices in Asia next week expanding its operations to the Asia continent. “Our representative offices located in Singapore and Hong Kong will market Melbourne to the Asian corporate incentive markets. There has been growing demand and interest from Asian operators looking for new Australian experiences – Melbourne is seen as a fresh and exciting destination,” said Sandra Chipchase, CEO, MCVB.
“The Singapore office will service South East and South Asia and the Hong Kong office will service North Asia. We have located the offices in key regional hubs so our representatives will have good access to all other Asian countries,” she said.
The decision to open two offices follows in-depth market research commissioned by MCVB. The research’s qualitative data substantiated a strong business case for entering the region.
“The new offices will provide greater in-market presence and the capacity to engage with trade and corporate end-users to develop the business events market with a particular focus on incentive travel. Each office will be able to focus on specific countries and the emerging market potential from China and India,” Ms Chipchase said.
Jennifer Tung has been appointed MCVB Regional Sales Manager – North Asia. Ms Tung will be based in Hong Kong, in an office shared with Invest Victoria, and will be responsible for overall sales development for the business events market. Her particular focus will be on Hong Kong, China, Taiwan and Korea.
Ms Tung is a graduate of York University, Canada and has over 10 years experience in business development, tourism and hospitality sales and marketing. Previously she worked with Skyrail Hong Kong, Tourism Australia and Tourism Queensland.
The South East Asia office will be managed by Jasmine Lim, MCVB Regional Sales Manager – South East Asia. Ms Lim will be based in Singapore and will be responsible for the development of the business events market in that region. Ms Lim was previously employed by the Singapore Tourism Board for seven years and for the last fours years worked in business development roles in the convention and incentive industry sector. She is a graduate of the National University of Singapore.
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