Expo! Expo! audit reveals significant increase in attendance

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The International Association of Exhibitions and Events (IAEE) reports that Expo! Expo! IAEE’s Annual Meeting & Exhibition held 6-8 December 2011 in Las Vegas yielded higher attendance than in 2010, according to an independent attendance verification audit conducted by Exhibit Surveys, Inc. The audit was conducted in compliance with the requirements of attendance audits promulgated by the Exhibition and Event Industry Audit Commission (EEIAC).

Key statistics comparing Expo! Expo! 2011 to the 2010 event reflect that:
– Overall attendance increased by 13 percent, from 1919 to 2208
– The total number of attendees (those not exhibiting) increased 16 percent from 1171 to 1401
– Corporate organizers increased from 7.6 percent to 14.3 percent
– First time meeting attendees increased from 21.9 percent to 27.4 percent

“This a great sign not only for IAEE but for the exhibitions and events industry as a whole, especially given last week’s report from the Center for Exhibition Industry Research (CEIR) about fourth quarter industry performance increases over last year,” comments IAEE President Steven Hacker, CAE, FASAE. “As for Expo! Expo!, we are constantly evaluating our programs and offerings to make sure attendees receive the most benefits possible from our event.”

Another successful program at Expo! Expo! 2011 was IAEE’s partnership with Repurpose AMERICA to recycle unwanted materials from the show and benefit the local community. Repurpose AMERICA is a 501(c)(3) nonprofit education organization, whose mission is to enable a sustainable community through innovation and education. Repurpose AMERICA works to achieve its mission by partnering with organizations to generate new revenue streams and decrease expenses.

2012.02.29 Repurpose AMERICA “We utilized the Expo! Expo! materials in a great art event that is a part of the First Friday event in Downtown Las Vegas,” says Repurpose AMERICA CEO Zachary Delbex. “The organization Zappos.com has been investing in the downtown art scene and this is the first time a live animation was created during their event. We are in talks to use more material from Expo! Expo! to create an interactive art event. We also collaborated with an organization called Push Forward that works with at-risk youth to provide a positive outlet creating art, music and its main focus skateboarding parks.”

Expo! Expo! IAEE’s Annual Meeting & Exhibition 2012 will be held 4-6 December in Orlando, Fla.

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Theodore Koumelis

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