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In a unified and resounding measure of support, more than 65 organizations have pledged their support of the Public Relations Campaign which will communicate the long-term, positive impact exhibitions and events deliver to local communities. From the initial ideation and creation of the vision of the Campaign, industry associations including of the Destination Marketing Association International (DMAI) led by President/CEO Michael Gehrisch; Exhibition Services & Contractors Association (ESCA) led by Executive Director Larry Arnaudet; Major American Trade Show Organizers (MATSO) led by Executive Director Meg Ellacott, and The Society of Independent Show Organizers (SISO) Executive Director Lew Shomer, have been instrumental in the development and establishment of their long-term commitment to the Campaign.
Shomer says, “On behalf of the SISO Board of Directors, we are excited and very pleased to support the public relations initiative that will increase awareness and understanding about the exhibitions and events industry as well as foster an understanding as to why trade shows are unsurpassed as the vital medium in bringing buyers and sellers together to do business.”
As evidence of these organizations’ ongoing collaboration, chief staff executives of these key organizations agreed to share ideas and meet regularly which came to fruition last week at the Exhibition Industry Summit. Additionally, these organizations were early supporters of the Public Relations Campaign and will continue to explore opportunities for joint cooperation across a broad spectrum of common industry activities including advocacy, education, industry affairs and best practices.
“ESCA is thrilled to support the campaign,” says Arnaudet. “We believe the exhibitions and events industry will soon be better understood, and with the implementation of the PR Campaign will continue to positively reinforce decisions made by executives to attend conventions and exhibit at trade shows as part of their overall marketing plan.”
Gehrisch adds, “This is a perfect time for us to join together and spread the word about the positive impact of trade shows and convention. DMAI is confident that the results of our collaboration and joint support of the Public Relations Campaign will generate new opportunities for all industry professionals and niches served by face-to-face interaction.”
“On behalf of the Major American Trade Show Organizers (MATSO) members and its’ Board we are very happy to support IAEE’s new public relations initiative,” says Meg Ellacott, MATSO Executive Director. “There has, for so long, been a need to broaden awareness and understanding of our industry. So we are thrilled with this undertaking. This will be a win, win in building business for the entire field of trade shows and events.”
The Public Relations Campaign will officially launch at Expo! Expo! IAEE‘s Annual Meeting & Exhibition to be held 6-8 December 2011 in Las Vegas.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
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