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The 4th International Summer University (ISU) for trade fair managers is focused on the topic sales and distribution opportunities and challenges for exhibition industry professionals. Organized by the Institute of Trade Fair Management (University of Cologne) and UFI, the Global Association of the Exhibition Industry, this year’s ISU will be hosted by Koelnmesse from June 13 – 15, 2012 in Cologne, Germany.
The ISU provides an interactive educational platform for the exchange of strategic and operational exhibition related knowledge. Since 2006, more than 100 professionals from 25 different countries have already benefited from the unique mix of theory and case studies which form the basis for ISU lectures and workshop sessions.
Speakers at this year’s three-day ISU programme will be looking at a variety of sales related topics, including:
– Dr. Rowena Arzt, UFI, Director of Business Development, “CRM for Exhibitions – Challenges Today and Tomorrow”;
– Gerald Bose, Koelnmesse GmbH, President and,Chief Executive Officer, “Mobilizing Sales”;
Kiumars Hamidian, BearingPoint GmbH, Partner, “Next Generation Customer Management for a Digital Trade Fair World – Transact, Relate, Experience”;
– Dr. Thorsten Henning-Thurau, Munster University, Department of Marketing & Media Research, “Playing Pinball, not Bowling – Marketing in the Social Media Era”;
– Hendrik Hochheim, AUMA, Manager Trade Fair Research, “The Trade Fair Benefit Check”;
– Simon Naudi, Answer Training, Managing Director, “The Psychology of Selling in a Recession – and why People Treat You the Way You Let Them!”
– Prof. Dr. Werner Reinartz, Director, Department of Retailing and Customer Management, University of Cologne “CRM: Managing Customer Satisfaction, Loyalty and Profitability”
– Michaela Schneider-Mestrom, Schneiders’ Kommunikation, Managing Director, “Sales Fair – Fair Sales? Is Sales for Sales Fairs Really Different to Other Industries?”.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
