Launched #50MillionFeelings campaign to capture and celebrate the emotions, experiences and stories of customers.
GURUGRAM – Vistara, India’s full-service carrier and a joint venture of the Tata Group and Singapore Airlines, achieved the momentous milestone of flying 50 million customers in just eight years of operations. This achievement signifies Vistara’s exponential growth and demonstrates the trust that customers have placed in the brand.
Since its inception, Vistara has continuously strived to redefine air travel in India by delivering the highest standards of service, safety, comfort and reliability. Over the years, Vistara has won over millions of passengers by offering them the ‘new feeling of flying’ with a world-class product while rapidly expanding its network and fleet. Vistara today operates over 280 flights daily, with a fleet of 61 aircraft, connecting 32 airports across India and 15 international destinations.
Celebrating the milestone, Vinod Kannan, Chief Executive Officer, Vistara said, “We are filled with gratitude and joy as we celebrate this remarkable feat of serving over 50 million customers. This milestone stands as a testament to the trust and confidence reposed in us by millions of customers. In a short span of time, we have also emerged as the ‘16th Best Airline’ globally, and this extraordinary success is credited to the passion and dedication of our employees reflecting in every aspect of their work, regardless of the challenges they faced. We would like to thank our valued customers for their continued support and patronage over the years which has played a vital role in establishing us as a world-class airline. As we continue our journey, we are resolute in our commitment to deliver exceptional service and memorable experience to our customers.”
To celebrate this significant milestone, Vistara has launched a special campaign – #50MillionFeelings, that aims to capture the fond memories, emotions, journeys and experiences that the brand has become synonymous with. As part of the campaign, Vistara has created an original song that complements a celebratory video that tries to encapsulate its customers’ memorable expressions. As part of offline promotions, Vistara has deployed an anamorphic 3D installation at Bengaluru, Delhi, and Mumbai airports, in addition to innovative billboards in Gurugram, Delhi and Mumbai. Furthermore, Vistara will be serving themed desserts on-board select flights, run contests on social media in addition to many other surprises.
With community service deeply rooted in its DNA, since inception, Vistara has always strived to support communities in the areas where it operates. To commemorate this big milestone, network-wide community engagement activities are planned spanning all three focus areas of Vistara Nurtures – the CSR strategy of Vistara – namely, Children and Education, Environment & Sustainability, and Employability Skills.
Vistara is India’s highest-rated airline on Skytrax and TripAdvisor, and it has been the winner of several ‘Best Airline’ awards, besides being lauded for world-class cabin cleanliness and upholding high safety standards. The only Indian carrier to feature amongst World’s Top 20 Airlines, Vistara has been named ‘16th Best Airline’ globally while also being recognised as the ‘Best Airline in India and South Asia’ for the third time in a row, ‘Best Airline Staff in India and South Asia’ for the fifth consecutive year, ‘Best Cabin Crew in India and South Asia’ for the third time in a row and ‘Best Business Class Airline in India and South Asia’ for the second time in a row at the coveted World Airline Awards 2023 by Skytrax. Vistara also received the ch-aviation Asia’s Third Youngest Airline Fleet award for the second consecutive year.
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