AirAsia to join forces with more local brands this year for its inflight merchandise Airasia’s Santan to see scrumptious menu additions
SEPANG – AirAsia announced major expansion plans for its in-flight and Duty Free Merchandise divisions, together with its F&B wing Santan throughout 2023.
AirAsia’s line of in-flight and duty free merchandise that has been a popular shopping platform for travellers is set to add popular local and Asean brands to its list of merchants. In addition to sought-after AirAsia merchandise such as t-shirts, caps, baby rompers and more, guests can also purchase skin care, perfume and snacks – just to name a few on board.
The first of its duty free collaborations with local designers this year is none other than household name Naelofar. From now until 31 March 2023, exclusive AirAsia x Neolafar Gift Boxes will be sold on board all AirAsia Malaysia flights with airline code AK and D7. These items will also be available for sale on the airasia Super App under the ‘shop’ icon. Each of the specially-curated boxes comprise Naelofar’s signature Hijab,
Hijab Ring, Hijab Mist, Floral Shawl and Batik Wristlet as well as an AirAsia keychain, are all now available starting from an affordable price of RM190 per gift box with only a limited quantity for purchase.
That’s not all – fashion lovers can rejoice at another exciting collaboration with AirAsia and style icon Jovian Mandagie from the Jovian Ready-To-Wear line of apparel. Soon, guests will be able to purchase exclusive Jovian shawls, scarfs, perfume and tumblers from the Jovian selection on board AK and D7 flights.
Catherine Goh, General Manager, Retail & Food Operations said: “As we continue to expand our offerings inflight, we are thrilled and privileged to work with multi-talented Malaysian and Asean designers and entrepreneurs who are not only inspiring but have gained worldwide recognition for their work.
“We will always strive to showcase the beauty and worth of our homegrown brands by our fellow Malaysians whilst leveraging on AirAsia’s vast network and on-going branding initiatives. There is so much untapped potential from local entrepreneurs and being a 100 percent Malaysian-born brand ourself, we hope to keep championing their growth and exposure through our duty free range.”
In addition to collaborations in the works, airasia’s Santan, the airline’s fan-favourite F&B offerings will be seeing a number of new menu additions to its inflight meals in conjunction with the festive seasons. From now until 31 March 2023, AirAsia’s guests can indulge their senses in its special Chinese New Year meal – the Glutinous Rice with Chicken & Dim Sum Combo which include a tantalising mix of chicken mai, black pepper mai, serai otak-otak, beancurd roll with glutinous rice with BBQ chicken & mushroom as well as a drink for only RM15 (pre book) or RM17 (in flight, subject to availability). End your meal on a sweet note with Santan’s limited-time-only ‘Black & Pink’ dessert combo – a generous portion of chilled raspberry and chocolate roll cake, topped off with a refreshing glass of our Sakura Sparkling Drink for just RM12 (inflight).
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.