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Stefan Wolf

Stefan has more than 30 years of experience in the hospitality industry. He started his career with Marriott in Germany and Korea. At the InterContinental Hotels Group based in Beijing he was part of a global taskforce developing an in-house Revenue Management Academy for the company. He built a revenue management culture for Shangri-La Hotels & Resorts based in Hong Kong and was responsible for global RM strategies of the Jumeirah Group in Dubai.

He set up the revenue management infrastructure for Rocco Forte Hotels based in London and was responsible for the revenue management and distribution strategy at the Onyx Hospitality Group in Bangkok. After joining the Bangkok based accommodation provider favstay as Chief Commercial Officer, he opened his own commercial consulting company and now lives in Korea.

In the hospitality industry, the shift from RevPAR to broader revenue metrics like TrevPAR or GOPPAR is hindered by a