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Western Australia has been awarded the best stand award at the Asia Pacific Incentive and Meetings Expo (AIME) in Melbourne. Coordinated by the Perth Convention Bureau the stand features for the first time the new business events branding for Western Australia, with imagery depicting the fresh, vibrant and friendly characters of the destination.
The stand was designed and constructed by local exhibition and event company Perth Expo Hire with creative input provided by Corporate Theatre Productions, also Perth based.
A total of 23 exhibitors feature on the stand, representing Western Australia strongest presence ever and showcasing some of the best infrastructure, product, services and experiences available in the State.
Says Bureau Managing Director Christine McLean: “We are delighted to receive the award for the best stand at AIME. There is some fierce competition here in Melbourne and it is real coup for the destination to be recognised as one that is innovative and stands out from the crowd.”
“This year the WA stand epitomises the new brand essence of a “fresh perspective” and reflects the Space to Connect – our business events tag line – which underpins our destination branding.
The striking design combined with strong industry participation from our Perth and regional members have contributed to this successful outcome.”
“AIME is an essential event on the marketing calendar and our presence this year reflects the passion and professionalism of the business events industry in Western Australia.”
The exhibitors on the WA stand range from hotels, resorts and venues to conference and event organisers, from destination marketing organisations to audio visual companies and exhibition specialists.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
