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- In the modern world many people rely on legal institutions and social conventions to guide their behaviour
- In the online realm, however, the ‘real you’ is there for all to see – and the success of any marketing strategy depends on your reputation
The kind of sophisticated civil society that we live today in sets so many rules in place that it easy to forget the moral and philosophical bases for those rules.
When you are part of an online social network, however, you need to do more than just avoid breaking rules to create a strong reputation.
According to social networking expert Penny Power, online networks are encouraging people to take greater responsibility for the way other people view them.
Watch Power’s free show right here to learn more.
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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
