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The Rendezvous Hospitality Group (RHG) announced a multi-million dollar initiative and rebranding which will revitalise the RHG hotel portfolio.
Under a new structure, Rendezvous Hotels and The Marque Hotels will evolve into one Rendezvous brand which will become synonymous with superior value accommodation offering discerning travellers for business and leisure a unique hospitality experience.
The introduction of different tiers within the Rendezvous brand will allow the group to target three distinct segments:
– Rendezvous Grand Hotels – the premier hotel offering superior accommodation for the upscale discerning travelers
– Rendezvous Hotels – targeting upper-midscale mindful travellers
– Rendezvous Studios – the compact hotel targeting midscale value-conscious travellers
The first Hotel in the group to be renamed and re-launched under this new model will be Rendezvous Grand Hotel Singapore in December, 2011. The Hotel and adjoining retail podium Rendezvous Gallery are completing a S$25m upgrade program by the end of this year.
Rendezvous Hotel Auckland, Rendezvous Hotel Melbourne, Rendezvous Hotel Perth and The Marque Hotel Perth are currently undergoing refurbishment.
As part of re-branding exercise, The Marque Sydney and The Marque Brisbane will be renamed Rendezvous Studio Sydney Central and Rendezvous Studio Brisbane on George respectively.
CEO, Eric Teng said this realignment and investment in refurbishment will boost the Group’s growth potential by way of development and strategic alliances. “We have exciting plans to improve our product and we intend to build on our strengths as a provider of superior, value accommodation for business people travelling for work and/or leisure who want a unique hospitality experience.”
Mr Teng said this collection of contemporary and heritage style hotels under the one Rendezvous brand signals a long-term commitment and intention for growth in key destinations throughout the Asia Pacific region.
The Rendezvous brand began in Singapore in 1997 and its parent company, the Straits Trading Company has a history of tradition and strong Asian heritage which remains the source of inspiration to the organisation today.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
