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Mantra Group has defied the challenging tourism and leisure conditions in Queensland in 2011, achieving an increase in revenue per available room (RevPar) across the Queensland network in the past 12 months of 3.74% and an overall revenue increase of 9.06%.
The positive results follow a successful spring school holiday period which saw a 3.8% increase in occupancy and a 4.7% increase in RevPar. The addition of Peppers Broadbeach to the network was a major contributor to the positive results proving to be a popular choice with families taking advantage of the quality and space provided by the superior apartment product.
The results reflect a 3.9% increase in accommodation bookings in Queensland in the past twelve months, indicating a resurgence in leisure travel in the Sunshine State.
Mantra Group is the largest accommodation provider in Queensland with over 50 Peppers, Mantra and BreakFree resorts and apartments throughout all major leisure destinations from the Gold Coast to Port Douglas.
Mantra Group CEO Bob East attributed a significant part of the recent success to a comprehensive marketing campaign headed by new Mantra Ambassador, tennis great, Pat Rafter.
“We’ve added two properties to our network – the brand new Peppers Broadbeach on the Gold Coast and BreakFree Rainbow Shores on the Sunshine Coast –and the increased inventory is being met with the demand we had anticipated,” Mr East said.
“Queensland – after all its challenges – has certainly returned to being a holiday destination of choice for Australians.
“We are continuing to investigate opportunities to grow our portfolio in Australia in both the leisure and corporate accommodation sphere.”
The Mantra Group portfolio offers the most comprehensive selection of hotels, apartments and resorts in Queensland and based on the results to date, Mr East said the Group is confident of a buoyant Christmas holiday period.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
