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Penny Power – Does your marketing strategy pack an emotional punch?

  • Author discusses importance of emotional impact in social marketing
  • Emotional footprint drives your sales forward by creating advocates for your products and services.

In this show Penny Power, author of Know Me, Like Me, Follow Me: What Online Social Networking Means for You and Your Business discusses the importance of emotional impact in social marketing. According to Power it is emotion that makes you a three dimensional person on social networks.

It makes you real. It makes you authentic.

It makes customers want to like you.

Watch to hear how your emotional footprint can drive you forward by creating advocates inside social networks. According to Power this is the most thing you can create on the Internet; who’s talking about you when you’re not in the room.

Business people looking for business development advice can now access yourBusinessChannel’s line-up of world class experts. Made possible via internet TV, the Results Team brings you campaigns, tools and world-class thinking to increase your sales and get new customers.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.

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