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HomeAustralia & N.ZealandFounder of Innocent drinks shares business advice on spotting and recruiting talent

Founder of Innocent drinks shares business advice on spotting and recruiting talent

  • Great people are the foundation of any profitable business – and they give really successful businesses their edge
  • In a recent interview, the innovative UK entrepreneurs behind Innocent drinks shared the philosophy behind their talent and recruitment strategy

Hiring staff can be one of the most nerve-wracking tasks in business. The costs of a bad hire can be astronomical, but how can you tell in an hour or two whether a candidate will have the skills and the aptitude you need?

One company that has built up a truly successful team of gifted people is leading UK drinks manufacturer Innocent.

In the free online video above, founder of Innocent Rich Reed explains his company’s approach to recruiting talent.

Watch the show to hear how Innocent goes about screening for values, creativity, and chemistry, to get the right person for the job.

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TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.