This campaign targets the growing FIT segment of the Chinese visitor market, encouraging people seeking adventure and exploration to consider Australia as their next international destination.
The Federal Government’s announcement of a new advertising campaign aimed at attracting independent Chinese visitors will help boost visitation to regional Australia.
“This campaign targets the growing FIT segment of the Chinese visitor market, encouraging people seeking adventure and exploration to consider Australia as their next international destination,” ATEC (Australian Tourism Export Council) Managing Director, Peter Shelley said of the announcement.
“Australia’s appeal extends well beyond its major cities, and a campaign that profiles experiences in regional areas will help Chinese visitors to see the full extent of our offering.
“While this is a positive investment in the tourism industry, we know one of our significant barriers as a destination for Chinese visitors is our lack of wifi connectivity in regional Australia.
“As we focus on the coming Federal Election, ATEC is calling for a commitment from both parties to working with industry and our telecommunications providers to find a solution to this barrier.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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