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The exceptional moment was celebrated with a series of retailtainment, in collaboration with China Duty Free Group.
Libre, the Eau De Parfum by Yves Saint Laurent, took over the façade of The Mangrove Sanya Resort Hotel with a magnificent tailor-made light show. With the presence of over 200 prestigious guests and key influencers, a countdown ceremony took place to inaugurate the film projection of the iconic women’s fragrance and its brand ambassador Dua Lipa on the building façade. The exceptional moment was celebrated with a series of retailtainment, in collaboration with China Duty Free Group. Moments before the light show projection, key influencers joined hands with the management at L’Oréal Travel Retail Asia Pacific and China Duty Free Group to grace a firework countdown under a giant 3-meter high YSL logo decorated with Libre fragrance bottles. With the light show unveiled at last, guests celebrated the extraordinary moment with a series of retailtainment, such as experiencing the YSL holiday beauty looks by professional makeup artists, an interactive digital graffiti wall that echoes the spirit of the Libre fragrance, and an ingredients zone intricately built with lavender and orange flowers to illustrate the top, middle and base notes of the bold and floral fragrance, Libre Eau de Parfum.
“With our iconic Libre Eau de Parfum’s first-ever light up celebration show in Sanya, we wanted to offer consumers the goldest and most bold celebration – the perfect holiday gesture! With the YSL Cassandra tree light up ceremony and Libre’s illumination across the Sanya skyline, we wish you all a joyful and memorable festive season,” says Youssef Benkirane, General Manager of Makeup Business Unit at L’Oréal Travel Retail Asia Pacific.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
