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For the sixth consecutive year, Vizergy, an award-winning hotel Internet marketing leader, was honored with multiple Hospitality Sales and Marketing Association International (HSMAI) Adrian Awards for best in hospitality sales and marketing. Vizergy had six winning entries, including two gold winners, in the “Digital Marketing” division and “Web Site” category, for branded and independent properties and a hotel and resort group.
The awards are based on ROI figures, website design elements and marketing statistics such as search engine results and traffic. As a result of Vizergy’s strong integrated marketing strategies -which encompass design, search marketing, social marketing, mobile marketing, email marketing and more- clients witnessed significant ROIs (up to 80:1) and number of website visitors (up to over one million per year) in 2011, and all saw sharp year-over-year increases.
On the heels of winning multiple W3 Awards, Vizergy President and CEO Joe Hyman graciously recognized his company’s Adrian Awards achievement, “We are honored to receive another round of Adrian Awards. This shows our team’s diligence and ability to understand the goals and target travel shoppers of our clients. We’re able to consistently exceed our clients’ expectations with exceptional website designs and marketing strategies that give them an edge over their competition.”
Vizergy’s 2011 gold Adrian Award winners are Lake Buena Vista Resort Village and Spa and Ocean Sky Hotel and Resort. Hilton Garden Inn Denver Downtown, Hotel Breakwater South Beach, Ramada Mall of America and Sky Hotels and Resorts were bronze winners.
Judged by expert hospitality, travel, tourism and media professionals, and now in their 55th year, HSMAI’s Adrian Awards are the most notable and respected awards in the hospitality industry. With over 1,000 nominations, the Adrian Awards are also the largest and most prestigious travel marketing competition globally. Winners will be officially recognized at the Awards Gala, a black-tie affair attended by more than 1,000 hospitality executives, on February 27, 2012, at the New York Marriott Marquis in New York City.
Tatiana is the news co-ordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes to monitor the hundrends of news sources of TravelDailyNews Media Network and skim the most important according to our strategy. She holds a Bachelor degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
