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Vacation.com, North America’s leading travel services marketing organization, announces a rapid growth in the number of member agents participating as concierge hosts in the company’s Vacation Vignettes cruise program.
Vacation Vignettes are uniquely-packaged escorted sailings offered only through Vacation.com member agencies. Each voyage includes the services of a concierge host, a private cocktail reception and an exclusive shore event on itineraries from Holland America Line, Celebrity Cruises, Azamara Cruises, Regent Seven Seas Cruises and Crystal Cruises.
In the last year, the number of member agents applying to host a Vacation Vignettes departure has more than doubled to more than 200. This rise is accredited to the sheer popularity of the program as more agents are recognizing Vacation Vignettes’ power to attract clients.
“Clients love to feel special, and that is exactly what Vacation Vignettes does. The extra luxuries-provided at no extra charge-make them feel like V.I.P.’s on their vacation,” said Stephen McGillivray, Vacation.com’s vice president of Marketing & Public Relations. “Having members act as the hosts truly makes this program fantastic since they provide their invaluable travel expertise and cruising experience.”
To support the growing number of hosts, Vacation.com has increased the number of its Vacation Vignettes-related virtual classes. Topics include how to market the sailings more effectively, how to incorporate social media into their marketing plans and how to display their hosting experiences on their agency websites. In addition, a monthly webinar is held for all concierge hosts to share marketing, sales and customer service best practices.
Vacation Vignettes’ 2010 schedule features 160 departures on preferred cruise suppliers to spectacular destinations worldwide. Through the first six months of 2010, the number of passengers on these hosted sailings has grown 54% from 2009’s total.
In addition to these escorted offerings, Vacation.com offers hundreds of non-escorted, amenity-enhanced, group space sailings, as well as its Pre & Post Cruise Solutions program, which complements cruise bookings with private transfers, hotel stays and sightseeing tours at more than 60 of the world’s most popular sea ports.
TravelDailyNews Asia-Pacific editorial team has an experience of over 35 years in B2B travel journalism as well as in tourism & hospitality marketing and communications.
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