Raffles International Limited has signed a strategic marketing alliance with Taj Hotels Resorts and Palaces…
Raffles International Limited has signed a strategic marketing alliance with Taj Hotels Resorts and Palaces, an entity of Indian Hotels Company Limited, India’s group of hotels. This alliance enables the two hotel groups to harness each other’s strengths in their respective stronghold markets.
The geographical distribution of both companies’ hotel portfolios is complementary. Raffles has 37 luxury and deluxe hotels throughout 32 destinations across Asia, Australia, Europe, North America and South America, while the Taj Group has about 70 hotels at 48 places in India and abroad. The marketing alliance will be implemented under two phases. The focus of phase one will be to develop cross marketing programs for the luxury brand hotels of the two companies; namely Raffles Hotels and Resorts (including Raffles Hotel in Singapore; Raffles L’Ermitage Beverly Hills; Raffles Hotel Vier Jahreszeiten, Hamburg, Germany; Raffles Le Montreux Palace, Switzerland; and Raffles Resort Canouan Island, The Grenadines) and Taj Luxury Hotels (including The Taj Mahal Palace & Tower in Mumbai, Rambagh Palace in Jaipur and Taj Lake Palace in Udaipur. The hotels outside India are located in the Maldives, Mauritius and London.)
The portfolio of hotels under both Raffles Hotels and Resorts and Taj Luxury Hotels are treasured historic landmarks and destinations unto themselves. They share a mutual philosophy, which places a premium on offering high-quality service while maintaining a unique local appeal. The Alliance will allow them to undertake joint sales events at travel and trade shows, implement sales information exchanges and cross-promote their hotels. In addition, joint food and beverage promotions and client benefits will be offered to preferred guests of Raffles and Taj Luxury Hotels.
The second phase of the marketing alliance will involve Swissotel Hotels and Resorts and Taj Business and Leisure Hotels and will be implemented at a later date.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales. She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
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