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Travel demand high in Asia and sustainable options must be convenient and affordable

Across the region, only 13% indicated that work was a reason for them to book a trip.

Bangkok, Thailand – India emerges top in expressing the wish to travel and while there is a strong overall desire to travel more sustainably, it comes with caveats. 

Factors such as cost and variety of sustainable stays play a part. Convenience and high satisfaction levels are more important than sustainability itself which impact whether sustainable intent then translates into action, TTG Asia reports. 

The commissioned research by polled 11,000 travellers from 11 countries and territories across Asia and Oceania between April and May 2022, combined with their own data and insights over the past 25 years.’s APAC Travel Confidence Index gives a unique insight of how confident consumers feel about exploring the world again, the report says. 

India leads the way of most confident with 86% of Indian travellers stating they intend to travel in the next 12 months. Followed closely by Vietnam. 

As Asia starts to emerge from several years of strict border closures and lockdowns the results show a strong desire to travel. 

Elsewhere in Asia China, South Korea, Taiwan and Japan ranked lower on the index in terms of overall confidence, although travel intent among respondents remained above 60%.

Singapore ranked sixth on the Travel Confidence Index, key factors that impacted Singapore’s standing in the index included general aversion towards any disruptions to their travel (65%), sharing personal information for public health and safety (57%) and personalisation (45%).

When it came to looking at how far Singaporeans would travel, 69% of respondents stated that they planned to take trips (of up to eight hours’ flight) to popular holiday destinations closer to home, such as Thailand and Indonesia reported TTG Asia.
The desire to travel remains strong among Asia-Pacific travellers overall, with ease of planning and booking travel, as well as cost, being the top two considerations. Both ranked consistently high across all markets, even as restrictions continue to ease around the region.

The desire to “just get away” (46%) also emerged as the top motivator to travel for Asia-Pacific consumers after two years of lockdowns and a rapidly evolving travel landscape; followed closely by a “getaway to recharge mentally” for 36% of respondents. 

For Thailand, such retreats were the prime motivator for an overwhelming 76% of respondents, a percentage far higher than any other market.

Across the region, only 13% indicated that work was a reason for them to book a trip. 
According to’s 2022 Sustainable Travel Report, 81% of global travellers affirm that sustainable travel is important to them. 

India once again topped the index in terms of intent to travel sustainably, with 93% of respondents agreeing on the importance of making sustainable travel decisions.

But for travellers from Australia, New Zealand and Japan, cost and a wide variety of sustainable stay options are important considerations when it comes to making sustainable travel decisions. Singapore showed a strong belief in the need to prioritise sustainable travel, with 77% of respondents indicating its importance. For the Singaporean traveller though, a combination of having a variety of sustainable options conveniently accessible at a good price point was key. 

Together with sustainability measures undertaken by properties transparently displayed would go far in empowering them to make sustainable travel decisions. Cruises however look depressed with just 9% of respondents indicating that they would book one. 

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Andrew J Wood was born in Yorkshire England, he is a former hotelier, Skalleague and travel writer. Andrew has 48 years of hospitality and travel experience. Educated at Batley Grammar School and a hotel graduate of Napier University, Edinburgh. Andrew started his career in London, working with various hotels. His first posting overseas was with Hilton International, in Paris, and he later arrived in Asia in 1991 on Bangkok with his appointment as Director of Marketing at the Shangri-La Hotel and has remained in Thailand ever since. Andrew has also worked with the Royal Garden Resort Group now Anantara (Vice President) and the Landmark Group of Hotels (Vice President of Sales and Marketing). Latterly he has been the General Manager at the Royal Cliff Group of Hotels in Pattaya and the Chaophya Park Hotel Bangkok & Resorts.

A past board member and Director of Skål International (SI), a former National President with SI Thailand and a two time past President of the Bangkok Club. Andrew is the former President of Skål Asia. In 2019, Andrew was awarded SKÅL’s highest award the distinction of Membre D’Honneur.

He is a regular guest lecturer at various Universities in Asia.