Latest News
HomeAfricaTraffic rises as yields continue to fall
International Air Transport Association

Traffic rises as yields continue to fall

IATA reported a 10.8% year-on-year increase in scheduled international traffic for October…

IATA reported a 10.8% year-on-year increase in scheduled international traffic for October that took year-to-date traffic growth to 16.9% compared to first 10 months of 2003. International cargo traffic posted similar gains of 12.4% for October 2004 compared to October 2003 and 14.0% for the first 10 months of 2004 compared to the same period for 2003.

Despite a negative economic environment and continued uncertainty in the price of oil, international traffic is growing at breakneck speed. Unfortunately traffic growth and profitability do not always walk hand in hand and we still expect industry losses in excess of US$4 billion for this year, said Giovanni Bisignani, IATA`s Director General and CEO.

The sharply reduced value of the US dollar is changing some of the industry`s short-term dynamics, said Bisignani. It is an incentive for travellers to visit the US at a time when many US carriers are re-deploying capacity from low-yielding domestic markets to higher yielding international routes. On the cost side, it improves the competitiveness of US carriers, but also provides some relief to non-US carriers battling the continuing extraordinary price of fuel.

Load factors averaged 74.6% for the first ten months of the year but yields continue to suffer from intense competition.

Unpredictable economic factors continue to challenge and force change on the air transport industry. More than ever, a low cost base and the freedom to respond to dynamic market forces are critical, said Bisignani. As airlines struggle to end 2004 with a 2.5% reduction in non-fuel unit costs, IATA`s Simplifying the Business initiative is the cornerstone for achieving even greater efficiencies, said Bisignani. Over 450 airline representatives attending the first Simplifying the Business Conference committed to achieve 100% e-ticketing by the end of 2007. E- ticketing alone will save the industry US$3 billion and is the lead item in an agenda to leverage technology to industry processesimproving service levels and reducing costs.

The other side of the story is that governments must give airlines the freedom to run their businesses like normal businesses. We need a liberalised and level playing field with a harmonised set of rules, said Bisignani. With a new Commission in Europe and the US elections over, as a matter of priority we must achieve a substantial agreement on an Open Aviation Area for Europe and the US. This should be a model for the much-needed progressive liberalisation of our industry. Growth is one thing, but we must be profitable in order to keep meeting public demand for air travel. The 60 year-old bilateral system does not give us the flexibility to effectively respond to the rapid-fire succession of shocks that are the reality of business today, said Bisignani.

Co-Founder & Managing Editor - TravelDailyNews Media Network

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.